boAt showcases its search for the perfect boAthead in campaign featuring new brand ambassador Jemimah Rodrigues

boAt has roped in Indian women cricketer Jemimah Rodrigues as its newest brand ambassador, and has also launched a campaign featuring her.

Rodrigues joins celebrities such as Kiara Advani, Rashmika Mandanna, and cricketers like Hardik Pandya, KL Rahul, and Shreyas Iyer, who are brand ambassadors of the audio and wearable brand.

As per the brand, like every boAthead, Rodrigues personifies the spirit of "Do What Floats Your boAt," which goes beyond her professional career. She is also a guitarist, musician, entertainer, and content creator, exemplifying the brand's purpose.

To showcase her versatility and talent, boAt released a comical video where the brand seeks the perfect boAthead through Sima Taparia from the popular show "Indian Matchmaking." Bani J and Shreyas Iyer, who have been closely associated with the brand, present their criteria to Sima Aunty, who believes finding someone with such a wide range of qualities is impossible. In her distinctive way, she urges them to be open to compromise and sets out to find the ideal match. Ultimately, she discovers the perfect Jem, who meets all the criteria, leaving everyone, including Sima Taparia herself, in awe.

Rodrigues stated, "As a boAt user myself, it is a matter of immense pride and honour. I am looking forward to being associated with boAt, a progressive brand that truly embraces the spirit of sports and supports it in more ways than one."

Aman Gupta, Co-founder and Chief Marketing Officer at boAt, said, "We are proud to welcome Jemimah to our boat tribe. At boAt, we strongly support women in sports, and we believe in her tremendous potential to inspire an entire generation of hustlers. We look forward to working closely with her and creating greater impact on the ground level."

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