Big FM's new show 'Big Pridentity' aims to drive social change by normalising diverse identities

With the aim to create an inclusive and accepting society, where people feel empowered, valued and heard, Big FM launched a new show - ‘Big Pridentity’.

By normalising gender diversity, celebrating individuality and providing a platform for conversations and engagement, the show aims to serve as a catalyst for change and progress. Starting July 17, the month-long show airs from Monday to Friday, from 4:00 pm to 05:00 pm.

Dedicating one hour of non-stop conversations around Big Pridentity for four weeks across 46 markets, the show will be hosted by RJ Rani across all Hindi-speaking markets of the radio network and other BIG RJs across the rest of the cities.

The RJs will engage in conversations with members of the LGBTQIA+ community, sharing their testimonials and conducting interviews with brand officials and celebrities who advocate inclusivity.

The show will explore inspiring coming-out stories, quirky moments of gender-related banter, positive moments from their personal journeys and handholding the ‘mainstream’ to help navigate gender diversity. The show will feature personalities from various walks of life such as fashion designer Rohit Verma, activist and TEDx speaker Vishal Pinjani, entrepreneur Urooz Hussain and many more from the LGBTQIA+ community amplifying their voices on-air.

Sunil Kumaran, COO, Big FM, said, "At Big FM, we believe in the power of storytelling as a catalyst for positive change and acceptance. Big Pridentity provides a platform for individuals from the LGBTQIA+ community to share their transformative stories, to be heard and to inspire others on their journey of self-discovery. By normalizing identities and fostering inclusivity, we aim to create an environment where every individual feels valued and validated. The show endeavours to be a safe space for authentic expression, enabling our listeners to find solace, connect with diverse experiences, and be inspired by the resilience and strength of others.”

Encouraging active participation and engagement through digital elements, the radio network has invited individuals to record their own Big PrideEntity reels on social media using the campaign hashtag #BIGPridentity.

An Instagram page titled ‘#BigPridentity' will also be created, showcasing 100 inspiring stories collected from various sources in multiple formats, such as posts, videos, reels and shorts.

To further amplify its reach and impact, on-ground mall activations will be organised, where RJs will connect with the audience in the presence of LGBTQIA+ influencers, sharing their inspiring stories. The activations will also include a Wall of Pride, allowing people to celebrate their Pridentity by putting their handprints in rainbow colours. A rainbow QR code will be placed, leading to the BigPridentity Instagram page, where stories can be viewed and exciting prizes can be won.

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