Bajaj Almond Drops uses AI to create visuals promoting brand features

In an artistic blend of tech and tradition, Bajaj Almond Drops made three AI-created visuals depicting the nourishing power of Bajaj Almond Drops.

Each image is aimed at breathing life into the brand's mantra of Bajaj Almond Drops being a #SuperFoodForSuperYou.

The first image unfurls a depiction of shiny, smooth hair, showcasing the nourishing potency of the Bajaj Almond Drops Hair Oil.

The second image depicts a story of skin, showing the softness achievable with Bajaj Almond Drops Moisturising Soap.

The third image lights up with a glowing face, a testament to the radiant effects of Bajaj Almond Drops offerings.

Akshay Gurnani, Co-founder and CEO, Scbang, said, “AI is propelling storytelling to a whole new dimension via a combination of smart visualisation and intricate prompts, which is enabling us to bring to life concepts like never before. To be associated with a legacy brand like Bajaj Almond Drops, which is among the first hair care brands to embrace AI, it’s truly an honour. After exploring various creative routes, we arrived at portraying the almond as that jewel that will help you achieve your hair and skin goals and brought it to life using Midjourney and Generative Fill in Photoshop.”

Abhishek Prasad, Marketing Head, Bajaj Consumer Care, said, ”Our journey to become the first in the hair care category to embrace AI has been truly groundbreaking. The experimentation with AI has not just worked well but exceeded our expectations, breathing new life into how we portray the nourishment of Bajaj Almond Drops for hair and skin. The results are astounding -  as if we've unlocked a new language of creativity. We couldn't be more thrilled with the output and the innovative pathway it has paved for us.”

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