Advertising Club Bangalore launches 'Emojify India' on World Emoji Day

The Advertising Club Bangalore, in association with Alttribe.World announced the campaign ‘Emojify India’ on the occasion of World Emoji Day to promote inclusivity and diversity.

Emojis have become a crucial component of contemporary communication since they enable

people to share identities, thoughts, and feelings on many digital platforms.

Laeeq Ali

Laeeq Ali, The President of The Advertising Club, stated, “Whether you are young or old,

Emojis have already become part of our everyday life. Knowingly or unknowingly, it has changed the way we communicate with each other. We got very excited about the possibility of having one emoji for one state and decided to associate with the folks at AltTribe. I am eagerly looking forward to the extremely talented designers and artists in the country developing these emojis for their respective states. I am hoping that we are able to take the selected ones to the right decision-makers and implement this at scale. Imagine the select emoji on a T-shirt or a cap.

With the tagline, “Aye Ji, Oh Ji, Make Your State’s Emoji!”, the campaign is encouraging

participants to come up with their own ideal representation of their state’s unique assets; food,

landmarks, monuments, folklore, and so forth.

Participants can make their submissions at https://worldemojiday.in/

The campaign went live on July 17 on Emoji Day and will continue till July 31. Entry is free for the participants and a public vote will be held from August 1 to 31 to choose the winners. The result will be announced on September 2, 2023.

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