Ad-tech company Affinity acquires German consumer engagement tech company Opinary

Affinity, an ad-tech company operating advertising networks across the purchase funnel and publisher SaaS products announced the 100% acquisition of Opinary GmbH, a consumer engagement media tech company in Berlin.

The transaction was finalised on July 18, 2023, and was fully funded via a consideration mix of equity and cash.

Founded in 2016 by Pia and Cornelius Frey,  Opinary has developed a poll-driven audience data pipe across 120 million monthly users on more than 100 publishers.

Opinary’s leadership team of Cornelius Frey, Pia Frey, Lothar Krause and Torben Brodt, and a team of 26 in Germany will join Affinity’s team of 400 across India, the US, UK, Indonesia, China, Malaysia and Brazil, taking the overall team strength to 430.

Affinity was founded in 2006 by Lucas Roh, John Lee, Lavin Punjabi, Bharat Sharma, Nikunj Soni, Vijay Mehta and Monica Ajwani. The company has grown organically at 85% CAGR over the last four years.

“We found the right DNA match with Opinary in terms of product, vision and team. This first acquisition is an exciting milestone for us, underscoring our commitment to driving smart and industry-leading solutions, and delivering exceptional value to our clients across the globe,” Lucas Roh, co-founder and Chairman of Affinity Global Inc.

“This collaboration strengthens our position in Europe and sets the stage for further growth and success internationally. We couldn't be more excited about the opportunity to expand Opinary globally and enhance our portfolio in Europe through Affinity's exceptionally smart suite of offerings,” said Opinary CEO Cornelius Frey.

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