Wavemaker names Mondelez International's Sindhuja Rai as APAC CEO

Wavemaker has announced the appointment of Sindhuja Rai as CEO in Asia Pacific. Based in Singapore and reporting to Global CEO Toby Jenner, Rai joins the media agency from Mondelez International.

As APAC CEO, Rai will drive the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the region. Rai will join the Wavemaker Global Executive team, as well as the GroupM APAC Leadership Team ExCo, and collaborate closely with GroupM and WPP leaders across the region to connect the breadth and depth of the group's capabilities to drive growth on behalf of Wavemaker's clients.

Toby Jenner, Global CEO at Wavemaker, said, "I'd like to thank Mondelez and Jon Halvorson in particular for supporting Sindhuja's transition from Mondelez to Wavemaker. It's all credit to Jon how highly regarded Sindhuja is. She is smart and driven with huge integrity. She knows our business well from our relationship with Mondelez, and her regional leadership and global sensitivity make her ideally positioned to take Wavemaker to the next level. Sindhuja will make a massive difference to our clients and our people across the region, making us incredibly well-positioned for continued success. I'm so thrilled she's joining our business."

Rai said, "I'm truly excited to join the many familiar faces at Wavemaker. Over the years, I've enjoyed the collaborative relationship with everyone at the agency, and I've been impressed by its culture of positive provocation. I'm now looking forward to building on this established success while utilising my client experience to drive meaningful growth for Wavemaker, its clients and our people in the region."

Halvorsen, Global SVP Consumer Experience at Mondelez International, said, "Over the past 12 years Sindhuja has been a standout performer within the Mondelez organisation. Under her leadership we've consistently delivered double-digit ROI growth, led the industry/region in digital excellence and pioneerred critical new capabilities in consumer data, personalisation and AI. Her ability to drive volume and build strong brands through standout consumer experiences is unique and unparalleled. I know that in her new role she is going to be an amazing partner to many media leaders, category presidents and CMOs as she has been at Mondelez."

Rai will take up the role from September 2023.

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