Vedantu and Dentsu Creative India launch 'The Everything Book' to bridge the education gap in rural India

The launch of the patented network aggregator device has been done with the aim to provide children in remote areas with a fair opportunity to access the education they rightfully deserve

BestMediaInfo Bureau
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Vedantu and Dentsu Creative India launch 'The Everything Book' to bridge the education gap in rural India

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Vedantu, in partnership with Dentsu Creative India, has developed a patented network aggregator device nestled in an illustrated book – titled ‘The Everything Book’.

The device aims to bridge the connectivity gap by providing high-speed internet access to the most remote and disconnected parts of India. The goal is to provide children in these areas with a fair opportunity to access the education they rightfully deserve.

In an era where smartphones have reached even the remotest villages, the challenge of reliable connectivity still persists. This device operates as a portable network signal aggregator, capable of consolidating multiple data blocks from weak 2G mobile networks. By combining these fragments, it generates a strong ‘hyperspot’ that offers high-speed internet connectivity equivalent to 4G networks.

The concept of ‘everything’ represents the boundless nature of online learning. Additionally, the incorporation of a book element serves as a symbolic representation of the core purpose of this endeavour. Within the book, readers will find four inspirational stories, accompanied by illustrations that depict the cultural heritage of the country.

By employing various art styles, the aim is to create a sense of relatability and familiarity, encouraging more children to explore its contents. The book is an amalgamation of art forms from across India. For the first time, the styles of Avadhi, Rajput, Madhubani, Sikkimese Thangka, Pichwai, Chitrakathi, Kerala Mural, and Kalamkari have been united, showcasing the artistic traditions of the nation.

It is pertinent to note that this initiative, initially known as 'Stream School’, commenced as a pilot program in Simsa village last year. Building upon the success of its technology during the pilot test, the initiative has now been expanded on a larger scale in 2023.

Pulkit Jain, Co-founder, Vedantu, said, “We want to bring quality education to every child in the country, but without the internet, you cannot stream online courses. Children of rural India have so much potential which we’re losing out on because of a lack of supporting infrastructure. We worked with Dentsu Creative to bring the idea ‘Everything Book’ alive to make sure quality learning reaches as many children as it could in our country.”

Aalap Desai, Chief Creative Officer, Creative Experience, West, Dentsu Creative India, added, “The Everything Book has the potential to democratise education in the country. It is simple to use, is portable, and can be easily held and moved around letting children who don’t even have a proper classroom to sit in, let alone proper books and resources, to study connect to the internet and stream the latest syllabus and learn from the best teachers at Vedantu.”


Team Vedantu

  • Maninder Bali, Head of Brand
  • Agna Rohini, Social Media and Brand Reputation Lead
  • Arshad Shahid - Director, Brand Design and Creative Content
  • Akshay Nagpal - Creative Director, Brand Design and Creative Content
  • Sabyasachi Mukherjee - Creative Producer, Brand Design 

Team Dentsu Creative

  • Fred Levron, Ex-Global Chief Creative Officer
  • John Bleeden, Global Executive Creative Producer
  • Jayme Blasko, Global Awards Director
  • Paola Motka, Chief of Staff
  • Lourenco Thomaz, CCO
  • Ivo Purvis, Executive Creative Director
  • Amit Wadhwa, CEO 
  • Ajay Gahlaut, Ex-Group CCO
  • Aalap Desai, Chief Creative Officer
  • Heeru Dingra, Chief Business Officer
  • Sahil Shah, President Digital Experience
  • Rahul Vengalil, Ex-Managing Partner
  • Anadi Sah, Group Executive Creative Director
  • Vibhor Yadav, Executive Creative Director
  • Pragati Rana, Executive Creative Director
  • Sreejita Chakraborty, Senior Creative Director
  • Nitish Sarkar, Digital Production Head
  • Gurbaksh Singh, Chief Creative Officer, Innovation
  • Taj Ali Naqvi, Managing Partner, Films
  • Madhura Ranade, EVP, Account Management
  • Sandipan Deb, Associate Creative Director 
  • Saurav Banerjee, Associate Creative Director 
  • Richa Kumar, Associate Creative Director 
  • Upasna Gaba, Associate Director – Social
  • Ananya Rao, Global Creative Strategist
  • José Barreiro, Graphic Designer
  • Tiago Rodrigues, Graphic Designer
  • Antonio Dias, Copywriter
  • Viral Gangar, Group Head
  • Manisha Panda, Creative Supervisor
  • Abdul Ajharuddin Ahamed, Group Head – Art
  • Rajanikanta Saa, Senior Art Director 
  • Prashanti Nagashree, Creative Supervisor - Art
  • Bishal Behera, Junior Art Director 
  • Dron Kumar, Designer 
  • Indrayudh Bose, Junior Copywriter 
  • Vikas Tomar, Group Head – Video Production
  • Rahul Aggarwal – Senior Video Editor 
  • Pawan Kumar Routh, Associate Group Head 
  • Chitiz Shandilya, Senior Executive Producer
  • Gautam Dhiman, Film Production Head
  • Amul Malusare, National Head, Technology and Delivery
  • Pratik Shringi, Lead Innovations 
  • Prashant Lodaya, Ex-Associate Vice-President 
  • Rohit Varghese, Ex-Associate Vice-President 
  • Avantika Singh, `Ex-Senior Account Manager 
  • Shubham Yadav, Ex-Senior Executive - Client Solutions & Media 
  • Uchit Gupta – Ex-Director, Brand Strategy 
  • Sameer Selvam, Music Composer, Music Composition

Team Benlycos 

  • Sajith Kandiyil, Kumar Mrinal, Vijita Sunil
  • Team Morphedo Technologies
  • Sushil Kumar Baranwal, Milan Bhatnagar, Yeshika Sharma, Ashutosh Sharma
  • Shivang Shukla, Nadeem Som, Vikrant Singh, Farman Ahmed Khan

Team Arthat Studio

  • Jitendra D Patel, Artist Director, Film Director
  • Deval Vala, Ashok Namdev, Hiren Masharu, Anjali Goel, Amol Bawane, Laxman Khambadkone, Rishabh Goswami, Param Kapde, Sanket Pethkar, Sanjay B Patel, 
  • Ravi Kumawat, Darshini Dalwadi, Nibin Raj, Everbright Chakma, Mayur Mangela, Vivek Raut, Sudheer Inakallu, Puja Kumari Jha, Anshu Mohan, Prashant Tulaskar

Team Useful Garbage Creation

  • Chandra Mani, Santosh Mishra, Manish Rawat, Deep Vyas, Alpesh Jadeja,  Amit Mishra, Amisha Tripathi, Tincy, Aryan Dalal, Rishi Vyas, Aayush Chauhan, Aashutosh Soni, Adhirath Sitoke,  Manmeet Saini, Kshitij Verma,  Jay Pokar, Jeebu Gopalakrishnan, Atul Singh Rajput, Narender Kumar, Bharat Singh Negi, Ahtesham Qureshi.
  • Team Longshot Films (Demo Film Shoot) 
  • Hitank Kedia, Prachi Sehgal, Kushal Gupta Kiren Jadhav

dentsu Dentsu Creative India education Vedantu Rural India. The Everything Book education gap network aggregator device