The Ayurveda Co joins hands with MTV Roadies to bring youth back to Ayurveda

The Ayurveda Co (TAC), the D2C omnichannel Ayurvedic lifestyle brand, has announced its appointment as title sponsor for the youth-focused show – MTV Roadies.

With this, TAC aims to strengthen its connection with the youth market and support the participants’ journey with its products to enhance their lifestyle and overall well-being.

TAC has also promised a Rs 1 lakh cheque to the winner to buy products from the brand’s website for a duration of 1 year. A possible 1-year collaboration with the brand is also on the cards.

Param Bhargava, Founder, TAC, said, “We are thrilled to be associated with such a well-loved show that has been making an impact among the youth since its very inception. It’s going to be an exciting journey, where adventure meets wellness. As the Roadies venture into a season of thrilling pursuits of wellness, they will be powered by the ancient wisdom of Ayurveda, presented in a modern, relatable way by T.A.C. Through the association, we will also be able to solidify our commitment to motivate the youth to adopt a healthier, Ayurveda-driven lifestyle, reshaping wellness standards for future generations.”

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