TAM Media unveils new avatar of Radio listenership measurement platform – 'RAM'

TAM Media, the provider of media audience analytics solutions, has announced the unveiling of its Radio listenership measurement platform – RAM (Radio Audience Measurement) in a new avatar.

RAM uses mobile technology and UI tools to leverage data analytics for radio broadcasters, advertisers, and industry professionals with insights into radio listenership behaviour, enabling them to make data-driven decisions and optimise their strategies.

In today's digital age, data plays a vital role in understanding audience preferences and maximising the impact of content delivery. The RAM data via TRES Software empowers stakeholders in the radio industry with real-time data and actionable intelligence with the aim to revolutionise their decision-making processes.

Key features of the RAM are:

Audience Analytics: The platform utilises Digital Mobile Diary method to collect and analyse radio listenership data, providing in-depth audience profiles, demographic information, and listener behaviour insights. Currently, the base is 1600 respondents across 4 key markets; which will expand to other cities subsequently.

Reduction of data lag: Enabling faster data reporting, thereby reducing data lag from 3 weeks to just 5 days.

Web-based dashboard: No data uploads, Offline file saving, etc. requires only username and password to access.

Cross Screen access: Access the dashboard anywhere, anytime on any screen.

Data visualisation and reporting: Easy-to-understand visualisations and customisable reports allow users to interpret complex data and communicate insights effectively, facilitating strategic decision-making and collaboration across teams.

"We are excited to present RAM, an indigenous Radio Listenership measurement platform, in a new form using Digital Technology to unlock the power of data and analytics and help grow the radio industry," said LV Krishnan, CEO. 

 Tejas Naik, Sr Vice-President, S-group and Business Development, stated, “Our goal is to improve the efficiency and effectiveness of broadcasters, advertisers, and industry professionals by offering them profound insights into listener behaviour. Through our platform, these stakeholders will be able to deliver engaging content, connect with their audiences, and achieve remarkable success in an ever-changing media environment.”

Anshu Yardi, Vice-President, Business Development and Communications, said, “We plan to integrate Radio Audience data with Radio AdEx in the coming months. This integration will provide the industry with a comprehensive solution that will help post evaluation of Radio campaigns effectively.”

TAM Media is inviting radio broadcasters, advertisers, and industry professionals to explore the potential of Radio Listenership Data by visiting its website - www.tamindia.com.

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