TagZ Foods unravels the secret behind Shikhar Dhawan's no moustache look

TagZ Foods, the popped potato chips brand, has unveiled its new brand campaign- #GabbarKiMoochoKoKyaHua featuring Indian cricketer Shikhar Dhawan.

The campaign release is taking place after news on Dhawan being roped in as the brand ambassador and investor in TagZ.

The campaign takes a creative approach to address Dhawan's recent transformation, shedding light on the backstory behind the disappearance of his handlebar moustache. The cricketer has been recently seen without his trademark moustache, leaving fans curious about the reason behind this unexpected change. 

In a twist, TagZ has leveraged Dhawan's popularity but also designed the entire #GabbarKiMoochoKoKyaHua campaign around this personal development in Shikhar’s life to drive home the point around their product’s core functional benefit -‘Less oil, less fat aur phir bhi tasty chips’. 

It is a completely in-house effort by the start-up, featuring TagZ team members, including the co-founder Sagar Bhalotia as a TV news reporter. 

According to the campaign narrative, the brand weaves a story that connects his new look to a lost bet. Dhawan is seen recalling a bet he lost with his friends that if he were to find a snack that has less oil, less fat and yet tasty, he would shave off his iconic moustache. The campaign's storyline incorporates TagZ popped potato chips with 50% less fat as the ultimate reason behind Dhawan's loss, subtly integrating the unique selling proposition of the product.

Anish Basu Roy, Co-founder CEO at TagZ Foods, said, "We are thrilled to collaborate with the charismatic Shikhar Dhawan for our latest brand campaign. By playfully addressing Shikhar's personal development and creatively incorporating our product, we aim to create a relatable story around the fitment of our products. This association with Shikhar as our brand ambassador showcases our commitment to providing fitter yet tasty snacking experiences."

The brand campaign featuring Shikhar Dhawan will be rolled out across various media channels, including digital and print.

Dhawan said, “I was attracted to TagZ Foods due to its innovative approach in the food industry, particularly its focus on healthy and sustainable options. I believe in promoting a balanced lifestyle, and TagZ Foods aligns with my vision of supporting businesses that prioritise health and well-being.” 

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