Sociowash renews digital mandate with Viacom18's YME cluster

Sociowash, the integrated advertising agency, has renewed its digital mandate with Viacom18’s Youth, Music, and English Entertainment (YME) cluster.

The YME Cluster have been associated with the agency since January 2022 and have continued their partnership to upscale their strategies. Sociowash will manage their social media strategy, campaign management, influencer marketing, and shoot management under this association.

YME cluster includes responsibilities for MTV Beats, Vh1, Colors Infinity, Comedy Central, KaanPhod, and Fully Faltoo. Sociowash will manage its social media strategies, including 23 of its Instagram, Facebook, Twitter, and YouTube pages.

Raghav Bagai, Co-Founder of Sociowash, said, “The continuation of our journey speaks volumes of how successful the partnership has been in making them divergent from their competitors. The Sociowash team aspires to accomplish exceptional work and get recognised by winning numerous industry awards to maintain the soaring/high standards set in the past. We look forward to strengthening our association and making it more fruitful by helping the brands achieve their goals.”

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