Radico Khaitan unveils new packaging design for its '8PM Premium Black Whisky'

Radico Khaitan has introduced a new packaging design for its 8PM Premium Black Whisky.

The inclusion of the word "Black" sets this variant apart from its mother brand, 8PM whisky. The packaging showcases the 8 Rare Notes story on its side panel, serving as a testament to the whisky's individuality and commitment to quality.

The packaging highlights the 8 Rare Notes, a fusion of flavours that transports connoisseurs on a sensory journey, as per the brand.

The notes include the subtle aroma of malt and cereals in the form of "Malty," the lingering tones of fruit in "Fruity," the delightful infusion of Elderflower and Heather in "Floral," the striking essence of Indian spices in "Spicy," the tantalising presence of raisins and prunes in "Dried Fruits," the faint hint of peat smoke in "Smokey," the alluring blend of maple syrup, honey, and vanilla in "Sweet," and the nuanced finish of toasted oak wood in "Woody."

To further elevate its prestige, the new packaging showcases the Monde Selection Gold Award bestowed upon 8PM Premium Black Whisky, an accolade that stands as a testament to the brand's commitment to quality.

Amar Sinha, Chief Operating Officer, Radico Khaitan, said, "In a market largely dominated by brown spirits, India has always held a deep reverence for whisky. We consider ourselves immensely fortunate to have captivated the whisky market with the resounding success of 8 PM Premium Black Whisky, which has now firmly established itself as a distinguished brand. In a mere five years since its launch, it has carved out its own unique identity and proudly joined the esteemed multi-millionaire club. We extend our sincere gratitude to our customers for their unwavering trust, and in light of the remarkable success of 8 PM Premium Black Whisky, we are delighted to showcase its distinctive features through our enticing new packaging, sharing its essence with our esteemed consumers."

Info@BestMediaInfo.com