Publicis Groupe launched end-to-end production solution 'PX'

Publicis Groupe has announced the launch of PX – an end-to-end production offering – dedicated to accelerating omnichannel content production, performance and personalisation.

As per the Groupe, data-driven, enabling dynamic-delivery and powered by modular-first studio network, PX is built to service engaging personalisation at scale. 

With marketers reporting content needs have grown twofold in the past two years and expecting demand to grow by between 5x and 20x over the next two years, Publicis Groupe identified a common challenge in the market: existing solutions that support content management and delivery are often pieced together from disparate technologies and disconnected from creative, production and media platforms.

Powered by Adobe’s Content Supply Chain solution – Adobe Experience Cloud and Creative Cloud including Adobe Workfront and Adobe Experience Manager – with Publicis Groupe’s global audience data, studio capabilities and media expertise, the new offering allows marketers to create, orchestrate, personalize and optimize the content design, delivery and performance across the entire supply chain.

Precision Simplified

PX connects Publicis’ studio and media capabilities with Adobe’s comprehensive Content Supply Chain solution within an interface, providing marketers with a personalised dashboard and direct access to smart briefing, review and approval and modular asset management systems.

Content Amplified

Directly connected to Publicis Groupe’s network of 50 content studios, expert in modular content strategy, creative and production, PX is a one-stop-shop for marketers to originate, adapt, version and optimise their content. New generative AI capabilities include translation, generative voice-over origination as well as Adobe Sensei GenAi generative AI services, and Adobe Firefly, Adobe’s family of creative generative AI models, which produce commercially viable, professional-quality content. Modular asset management and automated versioning enable dynamic content assembly and publication, bringing to life creative and media personalisation requirements, consistently and cost-effectively. 

Performance Maximised

The solution connects data with taxonomy integrity and AI-driven tagging across the entire content supply chain from origination to publication and storage. PX tracks asset performance and includes AI-based image recognition that enables smart in-flight optimisation.

“With data-driven personalisation at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning and activation ecosystems. Building on our ongoing partnership with Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers,” concluded Arthur Sadoun, CEO of Publicis Groupe. 

“Adobe and Publicis have a longstanding partnership aligned on our joint mission to help brands around the world deliver more personalised experiences to customers,” said Adobe CEO Shantanu Narayen. “We look forward to helping unlock the full potential of content and marketing at scale to drive profitable growth for our customers.”

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