Park Avenue Soaps' new TVC highlights its incredible freshness proposition

Park Avenue Soaps has launched a new TV commercial which attempts to highlight the brand's claimed benefit of providing the “just showered” feeling that evokes incredible freshness.

Through the commercial, Park Avenue soaps aims to drive awareness among consumers with the core proposition of unmissable freshness and fragrance.

With this new campaign Park Avenue aims to be a preferred choice of bathing brand for Men.

Pooja Sahgal, Chief Marketing Officer, Park Avenue, said, "The idea of mesmerising Freshness that people immersively notice was a strong platform to bring alive the discriminator of Just Showered freshness. Park Avenue Soaps with its unique fragrances and natural ingredients are customised to provide long lasting freshness for men to help them create an impact as they take on the day. Park Avenue Soaps are on growth trajectory, and we are sure this campaign will accelerate the momentum.”

Credits:

Client: Godrej Consumer Products – Park Avenue Soaps

Agency: Wunderman Thompson

Production House: Small Fry Productions

Creative Team: Steven Mathias, Priya Pardiwalla, Arjun Chandravanshi, Manash Parui

Account Management: Abhay Godbole, Swati Agnihotri, Swastika Digha

Producer: Ryan Suares

Director: Keyur Bipinchandra Shah

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