Nickelodeon returns with #YogaSeHiHoga campaign on International Yoga Day

In its ongoing endeavour to make yoga a daily routine in every kid’s life, Nickelodeon  partnered with the Ayush Ministry to educate and inspire young minds about the numerous benefits of yoga under its flagship campaign - #YogaSeHiHoga – marking the fourth consecutive year of collaboration.

As part of the campaign, the duo of Motu-Patlu, magictoon Rudra, and the latest alien in town Abhimanyu, were seen spreading the message of healthy lifestyle at the Yoga event in the country in Jabalpur, performing Yoga Aasans with Vice-President of India - Jagdeep Dhankhar; Shivraj Singh Chouhan, Chief Minister, Madhya Pradesh, and other dignitaries, commemorating International Yoga Day.

Seen performing alongside 150,000 people at the grand event at Garrison Ground, Nicktoons, aimed to make the practice of yoga fun and engaging for the kids present. 

The event also witnessed Prime Minister Narendra Modi giving a special video message about the importance and values of practicing yoga. 

Kavita Garg, Joint Secretary, Ministry of Ayush, said, “The Ayush Ministry has always supported and encouraged innovative initiatives that promote the practice of yoga. The longstanding probono association between Nickelodeon and the Ayush Ministry exemplifies the power of entertainment and education coming together to create a positive impact on children's lives and inculcate in them healthy habits. #YogaSeHiHoga initiative aims to introduce yoga as a regular part of children's lives, capturing their attention from a young age through beloved characters like Motu and Patlu, and we eagerly anticipate further endeavours to engage our future generation."

Nicktoons have been actively advocating a healthy mind and body amongst children through initiatives like #YogaSeHiHoga. In 2019, Nickelodeon celebrated International Yoga Day wherein Nicktoons Motu-Patlu performed Yoga with Prime Minister Narendra Modi and 40,000 people at Prabhat Tara ground, Ranchi and collaborated with Mumbai’s Yoga event – ‘Yoga by the Bay’.

Nickelodeon has been celebrating Yoga Day virtually in partnership with Ayush Ministry to inculcate yoga habits and highlight the importance of building a healthier immune system.

The digital partnership was promoted through interactive posts, videos, followed by a nationwide contest that reached out to over 630,000 mothers and kids combined through digital mediums and 3000+ entries received under the Yoga contest hosted on the brand platform.

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