MMA all set to host 'MMA Impact' event in Delhi

MMA India is all set to host the inaugural MMA Impact event in Delhi.

Scheduled for June 30, 2023, the event will take place at the Taj City Centre Gurugram.

The event aims to serve as the backdrop for an immersive and insightful gathering of marketing professionals.

The event will witness the launch of the ONDC playbook titled "ONDC's Advantage X toolkit - A GTM Guide to digitise and democratise for commerce led growth," set to be unveiled by Ghazal Alagh, Co-Founder and Chief Innovations Officer of Honasa, and Shireesh Joshi, Chief Business Officer of ONDC. 

The playbook will provide brands and sellers with a comprehensive roadmap to unlock the full potential of the ONDC Network and drive business growth.

Further, an exciting fireside chat with Moneka Khurana and Varun Alagh, Co-founder & CEO, of Honasa Consumer, is scheduled where they deliberate selecting the right mix of Sniper and Bazooka techniques for businesses. 

The theme of MMA Impact, "Winning Marketing Organizations 2.0 (WMO 2.0): Rethink. Relearn. Rebuild," focuses on emphasising the need to adapt and evolve. MMA Impact India's Delhi leg is set to revolutionise modern marketing practices, offering attendees the opportunity to rethink their execution methods, relearn by leveraging technological advancements, and rebuild their marketing organisations for the future.

This year's Impact edition encourages conversations and expert opinions with a heightened focus on AI in marketing. The event will be headlined by panel discussions, keynotes, and masterclasses on four main conversational pillars which are the key trends and focus areas, namely- 

(1) Data – Discover how to create a data strategy, build a robust data ecosystem, and develop data capabilities that can help you drive growth. 

(2) Emerging Tech – Learn about the role of AI in marketing, data tech, madtech, and immersive innovation such as the Metaverse and AR/VR that can be used in your marketing campaigns to enhance customer engagement and drive business results. 

(3) Digitising Commerce – O2O, Omnichannel, decoding ONDC, the power of CX

(4) Media – Discover new opportunities in CTV, e-commerce advertising, Voice and Audio, Content Marketing, Influencer marketing, Brand safety, and Measurement that can help you stay ahead of the competition.

Following the launch of the playbook, a panel discussion awaits, featuring e-commerce experts and decision-makers. Key industry leaders and influencers will grace the stage in Delhi, sharing their invaluable insights and expertise.

Rohit Dadwal, Managing Director APAC at MMA Global with also be present at the event, where he will reveal insights on “The State of AI in Marketing”, a global study conducted by the MMA. Amit Jain, MMA India Board Chair and Chairman, L'Oréal India will set the tone for the need to learn from insurgents. 

Amrita Thapar, MMA India Board Member and CMO of Microsoft India, will also share her expertise in technology-driven marketing strategies. To add to the illustrious agenda, Rajesh Ramakrishnan, MMA India Board Member Managing Director at Perfetti Van Melle India, will share some lessons from the Modern Marketing Reckoner, where he talks about transforming to thrive through his passion for photography.

These individuals represent a diverse range of industries, ensuring a rich and diverse discussion on modern marketing practices. Attendees can also look forward to hearing from Ritika Taneja, Head of eCommerce at GroupM; Rashi Narang, Founder of Heads Up For Tails; and Rahul Agarwalla, Managing Partner at SenseAI Ventures. 

Khurana, Country Head and Board Member of MMA India, said, "As someone deeply invested in the industry's growth, I can safely say that it is imperative for marketers to regularly come together to identify relearning and rebuilding opportunities for growth. MMA Impact provides an excellent opportunity to build meaningful relationships, get fresh ideas and solutions, meet influencers, and connect with audiences. With an esteemed lineup of industry experts, the Impact event in Delhi will foster discussions on innovative strategies and the evolving landscape of marketing that will help you stay in tandem with the ongoing transformation. This event will empower you to shape the future of your organizations and embrace untapped possibilities.”

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