Mira Kapoor becomes D2C home hygiene brand Koparo's brand ambassador; features in new ad film

D2C brand Koparo has announced Mira Kapoor as its brand ambassador.

This collaboration aims to promote the importance of safe and sustainable cleaning practices in modern homes across India.

As part of this tie-up, Kapoor will endorse Koparo’s core products, including their dishwashing liquid and fabric conditioner. 

The brand has also launched a digital film featuring Kapoor.

Koparo aims to be an early mover and the first choice for the millennial couples looking to upgrade their cleaning supplies. Driven by the insight that consumers are preferring toxin-free, sustainably formulated and sensorially packed alternatives in personal care products, Koparo has built up a range of natural cleaning products.

Dishwashing and laundry care are home care staples in every home and the first to premiumise. The brand is betting on the brand rub off from engaging a celebrity like Kapoor to help cut through the clutter in this space.

Simran Khara, Founder, Koparo, said, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step as post the fund raise, we are now embarking on our growth journey. We want to build Koparo’s awareness in the premium homes. We are a first mover in this space which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand building journey of Koparo.”

The 12-month campaign will encompass a variety of social platforms, including YouTube, premium OTT channels, and performance-based assets on Google and Meta and advertising inventory on leading commerce platforms.

Kapoor said, “I’m very excited to partner with Koparo. Their dedication to crafting plant-based, sustainable, and safe home cleaners truly resonates with my personal values. Knowing that their products are not only effective but also safe for kids and pets brings me immense peace of mind as a modern millennial parent. Together, with Koparo, I am eager to empower individuals and families to make informed choices for their homes. By raising awareness and offering eco-friendly cleaning solutions, we can contribute to a healthier and more sustainable future.”

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