McDonald's India's new campaign celebrates feel-good moments with its value for money meals

McDonald’s India West and South – owned and operated by Westlife Foodworld - has unveiled its latest campaign bringing to life how its new McSaver Meals create irreplaceable, priceless, and endearing moments for all.

As per the brand, these meals offer great value for money, giving customers even more reasons and occasions to visit their favourite brand.

The brand has launched TVCs created by DDB Mudra. The first film captures a moment shared between a young couple and their sleeping   baby. So that they do not disturb their baby, the couple sing a creative lullaby to communicate their meal preferences before the mother steps out of the car to order.

With a touch of humour and warmth, the video demonstrates how McDonald's fits into the lives of its customers, creating feel-good moments even in the most ordinary situations.

The second film showcases how McDonald’s environment can foster unexpected connections. The scene opens inside a McDonald's store, wherein a 20-year-old boy is at the counter, ordering from the person he has developed a fondness for. As the boy orders the McSaver meal, it's evident that their mutual attraction is palpable.

The video shows the boy returning for another McSaver meal, ready for another sweet interaction.

These videos aim to serve as a reminder that McDonald's meals can create special moments in everyday life.

Arvind RP, Chief Marketing Officer, McDonald’s India (West and South), said, “At McDonald’s India, value means more than just a price point. For our consumers, McDonald’s is the perfect destination to create countless feel-good memories and through our McSaver Meals, we are taking the concept of value a notch higher. We believe this new campaign will reinforce the positioning of McDonald’s India as the best value for money destination for creating memorable moments.”

Rahul Mathew, COO and Executive Director, DDB Mudra Group, said, “A meal is never just a meal at McDonald’s. There are so many stories and moments that unfold around it. So, we decided to tell such stories to communicate our extra-value meals. Because value isn’t about what you pay, it’s about what it gives you.”

Credits:

Chief Creative Officer: Rahul Mathew

Group Creative Director: West – Harshada Menon, Siddhesh Khatavkar

Creative: Dhruv Rathod, Jyotsna Mohanty, Ashwin Balasubramanian, Pallavi Mehrotra, Kanchi Undevia, Darshika Kapadia, Megha Unadkat, Manika Pangtey, Shravanthi Kanthan, Thevar Subbiah

Films: Jay Gaikwad

Strategy: Mehak Jaini, Vidisha Jain

Business: Delon Mascarenhas, Sonia Kumar, Barkha Bisht, Aarohi Bhanushali

Production house: Breathless Films

Director: Vinil Mathew

Producer: Swadha Kulkarni

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