Indian brands are bold enough to take risks: Ogilvy CCOs Sukesh, Kainaz and Harshad

After winning the only Creative Effectiveness Grand Prix for India this year, Ogilvy India Chief Creative Officers Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha were a little underwhelmed and said that the country could have done better given the kind of work were entered.

In a ‘moving’ video interview with BestMediaInfo Editor Akansha Srivastava around "The Work" area at Cannes Lions 2023, the trio said that Indian agencies need to up their game when it comes to making ‘presentations’ for entries to the festival.

The trio feel that Indian clients are bold enough to take risks when it comes to cutting-edge ideas.

When working on purpose-driven advertising, one should remember that it should be aligned with the brand’s objective, said Nayak.

“We are commercial artists and everything we do, should be aligned with the brands’ purpose,” he added.

The trio talked in detail about the creative culture at Ogilvy and the overhyped words in advertising.

Watch the full interview:

Info@BestMediaInfo.com