Indian agencies secure 12 shortlists in Creative Data, Creative B2B and Brand Experience

Leo Burnett Mumbai led the second set of shortlists announced Monday by securing eight out of 12 for India across Creative Data, Creative B2B and Brand Experience & Activation categories.

In Creative Data, Leo Burnett India swept all five shortlists for India while bagging two in Creative B2B and one in Brand Experience & Activation.

Dentsu Creative Gurugram bagged three shortlists, all from Brand Experience & Activation.

FCB India/FCB Kinnect secured a shortlist in the Creative B2B category.

Brand Experience and Activation shortlists

India secured four shortlists in this category.

Dentsu Creative has three shortlists, one for TVS Motors’ ‘The Responsible Manhole in the Single Market subcategory. It has a shortlist for ‘The Everything Book’ created for Vedantu in the Single market subcategory. The agency also got a shortlist for Mortein’s ‘Suraksha Ka Teeka’ in the Corporate Purpose and Social Responsibility subcategory.

Leo Burnett has garnered a single shortlist for the ‘Airtel Replayed’ campaign in the Launch and Re-launch subcategory.

Creative Data

India has secured five shortlists in this category.

Leo Burnett has secured all five shortlists in this category. It has got a shortlist for the ‘Airtel Replayed’ campaign in the Data enhanced creativity subcategory and four others for ‘Lay’s smart farm’ campaign in Data Enhanced, Data Technology, Use of real-time data and Data Integration subcategories.

Creative B2B

In this category, India has fetched three shortlists. Leo Burnett Mumbai has secured two shortlists for the ‘Lay’s Smart Farm’ campaign in the Effectiveness and measurement and Market disruption subcategories.

FCB Kinnect, Mumbai/ FCB Chicago has got a single shortlist for the ‘Chatpat’ campaign created for SOS Children’s Village in the breakthrough on a budget subcategory.

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