Flipkart showcases delight of discovering great value in TVCs featuring Jackie Shroff and Archana Puran Singh

We discover the reason behind the man’s unparalleled happiness is his shopping experience on Flipkart, where he grabbed the best deals on multiple categories - from mobiles, to shoes and earphones. This makes him so happy that he dances with joy! His dance impresses Jackie Shroff and they dance to the jingle together while recounting ‘Shopping karni hai toh pehle Flipkart karo’.

The second film opens with a woman and Archana Puran Singh laughing hysterically.

The reason behind the woman’s laughter is discovering the best deals on Flipkart across a range of products - from a mixer grinder to designer sarees, cookware, bedsheets televisions - everything that she needs! The woman’s reaction impresses the queen of laughter herself, Archana Puran Singh, who joins the laughter fest, when she discovers that shopping on Flipkart is the secret behind the joyful moment. The ad film closes with ‘Har need ke liye best deals, shopping karni hai toh pehle Flipkart karo’. From both these films, one message is absolutely clear - Flipkart is the chosen destination for any shopping need!

Dushyanth Jayanty, Vice-President, Marketing, Flipkart, said, “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”

Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett, said, “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind-boggling deals and so much more.”

The TVCs:

Credits:

CEO-Leo Burnett South Asia and Chairperson- BBH India: Dheeraj Sinha

CEO & Chief Creative Officer, South Asia: Rajdeepak Das

Group Executive Creative Director: Mayuresh Dubhashi

Executive Vice President: Abhimanyu Khedkar

Associate Vice President: Shailee Mehta

Planning: Vrudhi Doshi

Creative Director: Reya Reji, Zeeshan Shaikh

Creative: Savannah Patel (Copywriter), Rajat Patekar (Art Director)

Account Management: Ryan Carlos(Brand Director), Ratish Raina (Brand Associate)

Executive Agency Producer: Sagar BhanushaliProduction House:

Production House - Tubelight Films

Director - Prashant Issar (Sippi)

Executive Producer - Ruchi Shah

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