Dunzo's 'Light Gayi Kya' campaign aims to make power outages fun for its customers

Dunzo, the on-demand delivery platform, is aiming to change the way customers experience power cuts with its ‘Light Gayi Kya’ campaign.

Taking a step into uncharted territory, Dunzo’s campaign aims to transform power outages into opportunities for its customers to enjoy exclusive offers and make the most of their downtime.

As part of this campaign, Dunzo will introduce a special coupon code during power cuts, allowing customers to access discounts on their favourite products. The aim is to turn an inconvenience into a fun and rewarding experience for its customers.

"We are a brand that’s focused on bringing convenience to people and finding ways to make life easier and more fun. If there’s one major inconvenience we’ve all experienced, it’s the pain of power cuts! We used this insight to craft our ‘Lightgayikya’ campaign. Whenever we face a power cut, our first instinct is to wish for the power to come back soon. While that’s something we can’t solve, we’ve found a way to lessen the inconvenience and cheer people up by giving them a special coupon to shop on Dunzo Daily during a power cut," said Tanveer Khan, GM, Brand and Marketing, Dunzo.

Data on power cuts is not easily available. So Dunzo will crowdsource this information from customers facing power outages, and roll out special coupons and offers in real-time.

Customers will also get to have some fun by sharing photos of them killing time when the lights go off - from scrolling on Dunzo Daily, reaching for food in the fridge, sitting in candle-lit rooms or turning newspapers and magazines into make-shift fans.

By adding an element of excitement and surprise to power cuts, Dunzo aims to bring a fresh perspective to an everyday occurrence, making it memorable and rewarding.

The campaign will pilot in Bengaluru and Pune, and then expand to all Dunzo customers across cities.

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