Disney Star gets 28 sponsors for ICC World Test Championship Final

Disney Star, the official broadcaster of the ICC World Test Championship Final (WTC), has onboarded 28 sponsors ahead of the tournament to be held between June 7 – 11, 2023. 

Star Sports Network has onboarded 15 sponsors and Disney+ Hotstar has roped in 13 sponsors across categories.

In addition to the 15 sponsors, Star Sports has also onboarded 40 advertisers and over 45+ brands.

Star Sports’ sponsors include Bajaj Allianz, Layer'r Shot, Pokerbaazi, MRF, Samco Securities, Jindal Panther Steel, Ultratech Cement, DBS Bank, Atomberg Technologies, Maruti Suzuki, Charged By Thums Up, Hero Motocorp, Cadbury Dairy Milk, Livguard Energy Technologies, Allied Blenders and Distilleries.

Baazi Games has come on board as the co-presenting sponsor and ICICI Prudential Mutual Fund is the co-power sponsor on Disney+ Hotstar. A legion of national and international brands like Bajaj Allianz, Scaler Academy, Policy Bazaar, Paisa Bazaar, Club Mahindra, Coca-Cola, HSBC, Maruti Suzuki, Uber, L’Oreal and Castrol have been signed as associate sponsors.

“The increasing curiosity surrounding the ICC World Test Championship Final between two cricket heavyweights is sure to generate excitement in the country. We have collaborated with advertisers from various domains, across Star Sports and Disney+ Hotstar to help them achieve their desired business objectives through this marquee event. The response has been overwhelming so far, resulting in the sale of all key features well in advance. We are optimistic about delivering an exhilarating tournament experience to our valued advertisers,” said Ajit Varghese, Head of Network - Ad Sales at Disney Star.

"Excited to announce Atomberg’s broadcast sponsorship of the World Test Championship final. Cricket on television has been an integral part of our media mix over the last 2 years and played a big role in scaling up our reach and awareness metrics, ultimately helping the business grow from 25 cr/month to 100 cr/month. And contrary to popular belief, if you can incorporate cricket intelligently in the media mix, it is not prohibitively expensive," said Arindam Paul, Founding Member and Chief Business Officer - Atomberg Technologies.

‘’At ICICI Prudential Mutual Fund, we are dedicated to empowering investors with our comprehensive range of mutual fund products. Through Disney+ Hotstar, during the upcoming ICC World Test Championship, we recognise the immense opportunity to engage with our target audience via Connected TV and mobile. We aim to generate brand awareness and encourage people to invest in mutual funds. Our association with Disney+ Hotstar ensures a seamless fusion of cricket's exhilaration and the potential for financial growth,’’ said Abhijit Shah, Head of Marketing, Digital and Customer Experience, ICICI Prudential AMC.

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