Dainik Bhaskar hosted a painting competition from April 20 to May 3, 2023, to honour mothers and maternal figures on the occasion of Mother’s Day.
The contest was open for 14 days and the importance of mothers in the lives of the Group’s readers was underscored with the response received.
A total of 21,050 entries from the readers came in over the period of the contest. The results of the competition were published on Mother’s Day itself, with the winners being felicitated with special prizes. Exhibition of the paintings was organised for three consecutive days in Bhopal DB Mall and later in Jaipur, Indore and Ahmedabad.
Some of these paintings also adorned the paper’s masthead – a tribute to the power of motherhood.
Girish Agarwal said, “On the occasion of Mother’s Day, we extend our heartfelt gratitude to all the mothers that have nurtured and shaped us. The expression of a mother’s love, strength, and selflessness was strongly on display in the overwhelming response we received from our readers. At Dainik Bhaskar, our content is a reflection of our readers and the special edition with the winning painting as our masthead is a testament to this ethos.”
National Editor Arun Chouhan added, “Dainik Bhaskar has been engaging with the audience through innovative content and approach. In order to acknowledge and honour the role of all the mothers, we came up with an innovative contest giving our readers an opportunity to express their affection towards their mothers. We are humbled by our readers’ response to this event and are encouraged to continue to engage with our readers with creative and thoughtful content.”