D2C brand Plum forays into baby care range with launch of 'Baby Plum' portfolio

Plum, the vegan beauty brand, has forayed into the baby care space with the launch of ‘Baby Plum’.

Developed using avocado as key ingredient which is known for its benefits for baby’s sensitive skin; the brand said it is bringing a thoughtfully curated baby care range formulated with safe and gentle ingredients suitable for daily use for babies. 

Shankar Prasad, CEO and Founder, Plum, said “The launch of Baby Plum is a defining moment in the evolution of the brand. Plum’s exciting journey in the beauty and personal care domain has been shaped by the evolving needs of consumers who seek high-quality, effective, and vegan products they can trust. Our curated line of baby products is thoughtfully developed and tested under pediatric and dermatological control for baby’s sensitive skin. We love the outcome and are extremely excited to share it with our consumers. This also reinforces our commitment to introduce products filled with ‘goodness that delivers’ for our consumers, which now includes tiny tots as well!” 

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