Cannes Lions 2023: Ogilvy India brings home India's first Grand Prix on Day-4

On Day-4 of Cannes Lions 2023, Ogilvy India brought home India’s first Grand Prix for the Cadbury Celebrations ‘Shah Rukh Khan - My ad’ campaign in the Creative Effectiveness category. Not just this, the agency also bagged a Silver in the same category.

The “Shah Rukh Khan My Ad” campaign won India’s first Titanium Lion in 2022.

Leo Burnett bagged a Gold, a Silver and two Bronze Lions and Dentsu Creative earned a Bronze Lion.

Leo Burnett bagged a Gold for ‘Airtel 175 Replayed’ campaign in the Brand Experience and Activation category. Dentsu Creative too secured a Bronze for its ‘Suraksha ka Teeka’ campaign created for Mortein in the same category.

Leo Burnett garnered India’s only Silver in the Creative Business Transformation category for the ‘Lay’s Smart Farm’ campaign.

The agency also fetched a Bronze in the Innovation category for the same campaign and another in the Creative Strategy category for the ‘The Missing Chapter’ campaign for P&G Whisper.

On winning the Grand Prix, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, Chief Creative Officers, Ogilvy India, said, “We are overjoyed and humbled to be given the Grand Prix for Creative Effectiveness for ‘SRK-My-Ad’. This is a result of the dedication and effort of our fabulous teams at Ogilvy and Mondelez. We also thank Rephrase and Wavemaker for their valuable role in making our idea a reality. This Lion the biggest acknowledgement of how this campaign has helped over 200,000 small stores across India through a tough time. This is personalisation at scale and more importantly, generosity at scale."

The results of the Mobile and Creative Commerce categories were also announced, in which India had no show.

Ogilvy has a shortlist in Mobile, Leo Burnett had two shortlists in Creative Strategy and there were no shortlists in the Creative Commerce Strategy.

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