Indian agencies secured a total of 43 shortlists across 13 categories at the Cannes Lions 2023 today.
Altogether, Cannes Lions announced shortlists for 17 categories on Sunday.
Shortlists are announced in the Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Film Craft, Health & Wellness, Industry Craft, Media, Outdoor, Pharma, PR, Print & Publishing, Radio & Audio categories and Social & Influencer Lions categories.
From India, Leo Burnett’s tally stood strongest at 13 shortlists; followed by dentsu Creative at 8; Talented.Agency at 7; FCB Group India at 6; DDB Mudra Group, Ogilvy and Mindshare India at 2 each; and Wondrlab India, BBDO India and EssenceMediacom at 1 each.
There are no shortlists from India in the Pharma, Health and Wellness, Entertainment Lions for Music and Digital Craft categories.
Here are the shortlists secured by India across categories:
PR
|
Campaign
|
Brand
|
Agency
|
Advertiser
|
Sub-category
|
|
Why Is This A Swiggy Ad?
|
Swiggy
|
Talented.Agency
|
Swiggy
|
Community Management
|
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett
|
Airtel Telecommunications
|
Use of Events and Stunts
|
|
#BringBack2011
|
Oreo India
|
Leo Burnett
|
Oreo Cookie
|
Launch/ Relaunch
|
|
Tr. for Teacher
|
Navneet
|
FCB Interface and FCB Brasil
|
Navneet
|
Cultural Insight
|
Entertainment Lions for Gaming
|
Campaign
|
Brand
|
Agency
|
Sub-Category
|
|
Machine Gun Mouth
|
Battleground Mobile India
|
DDB Mudra Group, Mumbai
|
Audio-Visual Content
|
Entertainment Lions for Sports
|
Campaign
|
Brand
|
Agency
|
Sub-Category
|
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett
|
Brand Storytelling
|
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett
|
Sports Live Experience
|
Industry Craft
|
Campaign
|
Brand
|
Agency
|
Sub-Category
|
|
Untangling The Politics Of Hair
|
Stir
|
FCB India
|
Outdoor
|
|
The Everything Book
|
Vedantu
|
dentsu Creative
|
Brand and Communications Design
|
|
The Everything Book
|
Vedantu
|
dentsu Creative
|
Print and Publishing
|
|
Untangling The Politics Of Hair- Poster 1
|
Stir
|
FCB India
|
Outdoor
|
|
Untangling The Politics Of Hair- Poster 3
|
Stir
|
FCB India
|
Outdoor
|
Direct
|
Campaign
|
Brand
|
Agency
|
Sub-Category
|
|
#BringBack2011
|
Oreo Cookie
|
Leo Burnett
|
Food and Drink
|
|
Or Travel On Cleartrip
|
Cleartrip
|
Talented.Agency
|
Use of Print/ Outdoor
|
Outdoor Lions
|
Campaign
|
Brand
|
Agency
|
Sub-Category
|
|
Suraksha Ka Teeka
|
Mortein
|
dentsu Creative
|
Design for Promotional Items
|
Print and Publishing Lions
|
Campaign
|
Brand
|
Agency
|
Sub-Category
|
|
Why Is This A Swiggy Ad?
|
Swiggy
|
Talented.Agency
|
Single Market Campaign
|
Radio & Audio Lions
|
Campaign
|
Brand
|
Agency
|
Sub-Category
|
|
The Unheard Playlist
|
Spotify
|
Wondrlab India
|
Breakthrough On a Budget
|
Design Lions
|
Campaign
|
Brand
|
Agency
|
Sub Category
|
|
The Everything Book
|
Vedantu
|
Dentsu Creative
|
Promotional Printed Media
|
Film Craft
|
Campaign
|
Brand
|
Agency
|
Subcategory
|
|
JSW Steel Always Around
|
JSW Steel
|
Ogilvy Mumbai and Studio Eeksauras
|
Use of Original Music
|
|
Ode to Mumbai | Acko loves Mumbai | #WelcomeChange
|
Acko General Insurance
|
Subhajit Mukherjee and Hungry Films
|
Use of Original Music
|
Media
|
Campaign
|
Brand
|
Agency
|
Sub-Category
|
|
Suraksha Ka Teeka
|
Mortein
|
dentsu Creative
|
Healthcare
|
|
Or Travel On Cleartrip
|
Cleartrip
|
Talented.Agency
|
Use Of Print
|
|
Suraksha Ka Teeka
|
Mortein
|
dentsu Creative
|
Use of Ambient Media (Small Scale)
|
|
#NoPressure Delivery
|
RALCO
|
BBDO India
|
Local Brand
|
|
Suraksha Ka Teeka
|
Mortein
|
dentsu Creative
|
Social Behaviour and Cultural Insight
|
|
The Everything Book
|
Vedantu
|
dentsu Creative
|
Corporate Purpose and Social Responsibility
|
|
The Missing Chapter
|
Whisper
|
EssenceMediacom and Leo Burnett
|
Media Insights and Strategy
|
|
Trixy Cinegame, Bringing Alive 3 Layers Of Fun
|
Kwality Walls
|
Mindshare India
|
Media Insights and Strategy
|
|
Thumbstopping Beauty Biases
|
Dove
|
Mindshare India
|
Use of Data and Analytics
|
Entertainment
|
Campaign
|
Brand
|
Agency
|
Advertiser
|
Sub-Category
|
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett
|
Airtel Telecommunications
|
Live Entertainment
|
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett
|
Airtel Telecommunications
|
Influencer and Co-creation
|
|
Chatpat
|
SOS Children's Village
|
FCB Chicago, FCB Kinnect and FCB India
|
SOS Children's Village
|
Influencer and Co-creation
|
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett
|
Airtel Telecommunications
|
Partnerships with Talent
|
|
Tr. for Teacher
|
Navneet
|
FCB Interface and FCB Brasil
|
Navneet
|
Social Behaviour with Cultural Insight
|
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett
|
Airtel Telecommunications
|
Social Behaviour with Cultural Insight
|
Social and Influencer
|
Campaign
|
Brand
|
Agency
|
Subcategory
|
|
Why is this a Swiggy ad
|
Swiggy
|
Talented.Agency
|
Retail
|
|
MTV Bothard
|
MTV
|
DDB Mudra Group
|
Media & Entertainment
|
|
Why is this a Swiggy ad
|
Swiggy
|
Talented.Agency
|
Innovative use of community
|
|
#BringBack2011
|
Oreo
|
Leo Burnett
|
Innovative use of influencers
|
|
The great celebrity hack
|
Burger Kind
|
Leo Burnett
|
Innovative use of influencers
|
|
Why is this a Swiggy ad
|
Swiggy
|
Talented.Agency
|
Co-creation & UGC
|
|
#BringBack2011
|
Oreo
|
Leo Burnett
|
Multi-platform social campaign
|
|
Fiama talking memes
|
Fiama
|
Brand David Communications, Mumbai / Ogilvy, Mumbai
|
Social behaviour
|
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