Bingo! launches AI-powered campaign for snack lovers

Bingo! Tedhe Medhe, the snack brand, has launched an innovative AI campaign in India that aims to take the consumer’s snacking experience to a new level.

Bingo! has announced the fusion of AI and snacking that promises to leave the consumer’s taste buds tingling and funny bones tickled.

With their brand proposition of ‘Eat phir Repeat’, Bingo! aims to engage with its target audience in a fun and nostalgia-filled journey of hunger pang moments.

Bingo! is inviting consumers to share their memorable and quirkiest Tedhe Medhe hunger moments through its “Bingo! Tedhe Medhe Snack Attack” contest. Winning entries will stand a chance to have their moment transformed into personalised AI-generated images.

These AI-generated posts will be featured on the brand's social media handles and consumers with the most interesting situations will win vouchers and hampers. Each week, Bingo! Tedhe Medhe will select 10 mega winners from the AI images shared on social media by tagging the brand and will receive prizes such as engraved glass cubes, backlit display frames, framed images and more.

This new campaign leverages the power of AI to recreate and personalise these moments, allowing participants to relive their quirky snacking memories. 

Snack enthusiasts and fans can participate in the contest by posting their quirky stories in the comments by clicking here.

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