Ashish Bhasin partners with Haresh Nayak's Connect Network Inc to help grow the company

Connect Network Inc, the integrated marketing communications services company, specialising in OOH, experiential and digital marketing services, has appointed Ashish Bhasin’s The Bhasin Consulting Group to help enable fulfil their ambition of becoming first India out global marketing communication services network.

Bhasin will join Haresh Nayak’s Connect Network Inc as a mentor and advisor and will also acquire a significant minority stake over a defined period of time.

Connect Network said in a statement, that Bhasin will work with the Connect Network Board to help them drive exponential and sustainable growth, both organically and through M&A.

Bhasin said, “Haresh Nayak and his team have done a great job with the very successful launch of the Connect Network and in a short time have won several clients. However, our collective ambition is larger, to first make Connect Network Inc a leading integrated marketing communications services agency in India and thereafter grow it in APAC and the Middle East, before taking it global. There is also a tremendous market and a crying need for professionalizing marketing communications services in India. Connect has started with OOH and experiential as the low-hanging fruit. I will mentor the team to make it the market thought leader in the organised sector, over the forthcoming 3-4 years. We will introduce world-class technologies and bring professionalism and accountability to an otherwise disorganized industry segment. Simultaneously we will rapidly build world-class creative, digital media and e-commerce capabilities, so that the clients can get all the services under One Connect, with no silos. The Bhasin Consulting Group was formed with the intent of grooming world-class entrepreneurs in advertising and media and helping them grow profitably and exponentially. Connect Network Inc fits that bill perfectly, so I am happy to mentor them.”

Nayak said, “I am absolutely thrilled that Ashish Bhasin has agreed to mentor Connect Network Inc. I have worked with him for several years and know that his tremendous experience, a wealth of information, reputation and knowledge will bring a huge value in guiding Connect Network Inc to a leadership position. There is all-round excitement in the company as we welcome him and in true Ashish style, even before stepping in as mentor, he is already setting up scarily ambitious goals and plans for us. We want to create not just an India-leading but the first India Out, integrated global marketing services group. As Ashish says, we are only constrained by our own ambitions. The next 10 years belong to India and Connect Network Inc now feels empowered to make the most of this opportunity.”

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