mCaffeine has announced the launch of its new campaign, "Up For Life," featuring Alia Bhatt.
With a twist, the campaign unveils a warning that accompanies the use of mCaffeine products, making its users easy to spot in a crowd.
The digital campaign showcases Bhatt and mCaffeine's Coffee Body Wash, which revolves around the theme 'Too Much To Handle!'
This campaign presents a series of ads aimed at highlighting the qualities of the brand's caffeine-based products through Bhatt's portrayal.
It includes two brand films, one featuring Alia grooving in her own space, while the other showcases her style of greeting, characterised by eccentric energy.
Bhatt said, “To be honest, I absolutely love mCaffeine's body care range. It really boosts my energy and prepares me for the day ahead. Simply put, it keeps me charged up! The main reason behind this is the presence of Caffeine, their key ingredient, which not only revitalizes my skin but also invigorates my senses.”
Tarun Sharma, CEO and Co-Founder at mCaffeine, said, “In this campaign, with Alia, we are defining the after-effects of using mCaffeine's Coffee Body Wash range. The experience that comes with the Caffeine rush is surreal. It pumps you up so much that it becomes difficult to handle! It helps you bring out your true inner self and gets you ready for life.”
Vaishali Gupta, Co-founder and Chief Growth Officer, said, “We have always pledged to distinguish our products from what the industry has to offer. The inclusion of our single yet hero ingredient, Caffeine, has carved a niche that sets us apart. It is not only the benefits of Caffeine that help create an impact but also the energizing after-effects it adds to an individual's lifestyle.”