81 Blue Elephants winners emerge at 2023 Kyoorius Creative Awards

Kyoorius recently announced the winners of the 2023 Kyoorius Creative Awards, presented by Zee, at an awards night.

The awards night was held on June 2, post a two-week-long virtual jury session, and a two-day in-person judging offsite in Alibaug that brought the 45+ member jury together. The Kyoorius Creative Awards 2023 was presented by Zee, with celebratory partner Black & White and is supported by Indian Creative Women. The venue was the Jio World Convention Center, Mumbai.

As per Kyoorius, around 290 entries were shortlisted as winners of a Baby Elephant.

Out of these Baby Elephant winners, only 81 entries were awarded Blue Elephants, while one entry was awarded a Brass Elephant for the Creativity for Good category.

There were no Black Elephant winners at the 2023 Kyoorius Creative Awards.

Five entries were awarded Purple Elephants for the Zee Equality Award, presented by Indian Creative Women.

“My heartfelt congratulations to all the winners this year. The jury debated, deliberated and discussed each entry before them through our comprehensive four-round judging process. While it’s disappointing that there was no Black Elephant winner this year, I do hope this acts as a catalyst for truly disruptive creative work in the future,” said Rajesh Kejriwal, founder and CEO, Kyoorius.

All the award-winning work can be seen at awards.kyoorius.com and kca.kyoorius.com.

The tenth edition of the Kyoorius Creative Awards also commemorated Padma Bhushan music composer, record producer, singer, songwriter, musician - AR Rahman, with the Master of Creativity award.

Instituted in 2018, the Master of Creativity award recognises a stalwart who has continuously contributed to make the marketing and communication industry more creative in whatever they do.

Presented by Zee, the 2023 Kyoorius Creative Awards Night brought together an audience spanning the advertising, broadcast, communications, digital, marketing, media and publishing industries from across India to celebrate the best of Indian creativity.

Over 3200 entries were submitted this year to the Kyoorius Creative Awards. The entries come from 381 entrants from 286 companies, including brands, network agencies, independent agencies, creative hotshops, media agencies, production houses, PR firms, event and activation agencies, and even freelancers.  

“From around 900 entries in 2014, to over 3200 entries this year, the Kyoorius Creative Awards have grown steadily to be accepted by the Indian marketing and communications industry. Kyoorius is grateful for the continued participation from brands, broadcasters, publishers and every prominent agency - whether network, independent or hotshop,” said Rajesh Kejriwal, founder and CEO, Kyoorius.

Awards by Kyoorius do not follow a hierarchical structure - there are no golds, silvers or bronze medals. Instead, only the work that deserves recognition wins an Elephant. Hence, there are disciplines and categories with multiple winners, as well as disciplines and categories with none.

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