Zee Biskope will be producing its own movies with 'Zee Biskope Originals' launch

Bhojpuri is a distinctive local stronghold with a consumer base spread throughout India and beyond due to its status as the most migratory community in India. It offers a wealth of social, cultural, historical, and demographic resources to be utilised.

Zee Entertainment Enterprises Bhojpuri movie channel, Zee Biskope has announced the launch of its latest initiative, Zee Biskope Originals (ZBO).

Zee Biskope created the nation’s first curated move channel in the Bhojpuri category.  However, the channel has gone one step further and taken complete control over content creation by producing its own movies.

Zee Biskope Originals will feature movies specially curated for Bhojpuri viewers, based on stories inspired by the region's culture, beliefs, and daily lives. These movies will be produced by Zee Biskope and will be made with cinematic quality. ZBO will showcase prominent filmmakers from the region as well as from the Hindi fraternity.

The first movie to be featured on Zee Biskope Originals is titled Preet Ka Saaya and will be released on May 14, 2023.

This social drama with a supernatural backdrop is centred around a core belief in the region that any human being's journey is not complete till their unfulfilled wishes from any life are complete. It is a socio-supernatural-dramedy which is a novelty in this category.

"The core premise of Zee Biskope is to establish, celebrate, and elevate consumer truth in its most engaging form. Since the beginning, the brand has been a shining example of living this philosophy and transforming the category dynamics. It not only changed viewers' expectations but also elevated Bhojpuri to a reputable level in respected national and global professional forums. We are excited to offer our viewers a new range of movies with Zee Biskope Originals. These films are unique and relatable, and showcase the best of Bhojpuri culture. We are confident that our viewers will enjoy these movies and appreciate the effort we are putting in to provide them with fresh and high-quality content," said Samrat Ghosh, Chief Cluster Officer - East, Zeel.

Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, added, "We are thrilled to launch Zee Biskope Originals, a new wave of Bhojpuri movies. With this initiative, we aim to provide our viewers with fresh, engaging, and high-quality content that they can enjoy with their families. As a curated movie channel in the Bhojpuri category, Zee Biskope provides unique opportunities for advertisers/brands to explore in-movie integrations, brand placements, and brand presence. This enables them to find a deeper and more meaningful connection with our audience of movie lovers. The team's dedication to bringing the Bhojpuriya soul to screen has not only been appreciated by our ardent viewers but has also been recognized."

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