The One Show 2023: India brings home 19 Pencils and 37 Merits

Agencies in India won a combined 19 Pencils and 37 Merits in The One Show 2023. 

It was announced in advance before the 50th-anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honours will be unveiled.  

Leo Burnett India Mumbai with Offroad Films Mumbai picked up two One Show Gold Pencils for “The Missing Chapter” on behalf of P&G Whisper, one each in Integrated and Out of Home.  

DDB Mudra Group Mumbai received one Gold for “A Silent Frown” on behalf of Charlie Chaplin Foundation in design.

The One Show 2023 Pencil winners from India are as follows

Gold

• DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Editorial - Books
• Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Integrated, Integrated Campaign
• Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Out of Home, Craft - Art Direction

Silver 

• BBDO India Mumbai “See Equal #ShareTheLoad” for P&G India in Creative Effectiveness, Single Region or Market - Consumer / Brand
• DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Craft - Illustration  
• FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children's Villages in Interactive, Online & Mobile, Online-only Video - Series
• Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Branded Entertainment, Craft - Use of Technology
• Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Experiential & Immersive, Events - Hybrid
• Leo Burnett India Mumbai with Wavemaker India “#BringBack2011” for Oreo India in Integrated, Integrated Campaign
• Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper in Cultural Driver, Multicultural Impact
• Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper in Integrated, Craft - Art Direction

Bronze

• BBDO India Mumbai “See Equal #ShareTheLoad” for P&G India in Integrated, Integrated Campaign
• L&K Saatchi & Saatchi Mumbai “Indian Stretchable Time” for Zepto in Moving Image Craft & Production, Casting
• Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Experiential & Immersive, Craft - Storytelling
• Ogilvy Mumbai “Perk Disclaimers” for Cadbury Perk in Branded Entertainment, Low Budget
• VMLY&R Commerce India Mumbai “Smart Fill” for Unilever in Experiential & Immersive, Customer Experience / CX - In-Person
• FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children's Villages in Direct Marketing, Targeted Video - Online
• FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children's Villages in Social Media, Social Post - Single Platform Series
• FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children's Villages in Social Media, Active Engagement / Call to Action

The showcase of all One Show 2023 Pencil winners can be viewed here, and the online listing of all winners can be viewed here.

A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023.  Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits. 

The One Show 2023 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honours will be announced on May 19, at The One Show’s special 50th-anniversary ceremony and celebration at Hammerstein Ballroom in New York to close out Creative Week 2023.

The One Show 2023 Global Creative Rankings will be announced on May 24, 2023.

Globally, FCB New York won the most One Show Gold Pencils with 11, including 10 for “McEnroe vs McEnroe” on behalf of AB InBev/Michelob ULTRA, which was the piece of work to win the most Golds this year.    

BBDO Canada Toronto with TA2 Sound & Music Toronto picked up nine Gold Pencils for Muskrat Magazine “Missing Matoaka”.  BETC Paris won eight Golds, including three for Women in Games “Gender Swap”, two each for Canal+ “The Secret of Wakany” (with Gum Paris and Partizan Paris) and Duolingo "The Tattoo Duo Over” (with Voir Pictures Paris), and one for Lacoste “Unexpected Encounters” in Out of Home.

Virtue Copenhagen received seven Gold Pencils, all for “Backup Ukraine” on behalf of Polycam, Unesco and Blue Shield. 

Tied with six One Show Golds Pencils each were Area 23 New York, Ogilvy Group Thailand Bangkok, and We Believers New York.  Five Golds each went to adam&eveDDB London, Apple London, Duolingo Pittsburgh, Rethink in Toronto, Montréal and Vancouver, and VMLY&R New York.

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