Tata Power and News18 launch 'Sustainable Is Attainable' (SIA) Fest

Tata Power and News18 are taking their mass movement Sustainable Is Attainable (SIA) to a new high, by inaugurating the SIA Fest on May 17 at New Delhi. 

The event will host Union Ministers, state-level top bureaucrats, ambassadors, celebrities, and leaders from diverse fields. The Power Minister RK Singh will deliver a keynote speech and a special address will be given by Union Minister of Environment, Forest and Climate Change, Bhupender Yadav.

SIA Fest is a big step forward in the Sustainable Is Attainable Movement as this creates an open forum for dialogue to drive green energy adoption in India.  

Praveer Sinha, CEO and MD, Tata Power, said, “The SIA Fest is a momentous occasion for the Sustainable Is Attainable movement. By bringing together such accomplished leaders from diverse fields, we are focussing on scaling up the conversations around sustainability and inspiring large-scale behaviour change. We are glad to be at the forefront of advancing India's vision of transitioning to clean energy. We urge all citizens of India to contribute to the well-being of the Earth by embracing sustainable alternatives."   

One of the key achievements of the Movement has been its ability to showcase affordable alternatives like Rooftop Solar, e-mobility, energy management solutions, and Solar Pumps which make it easy for consumers to switch to a greener, more sustainable lifestyle.

The SIA Movement assumes significance as India has recognized the pressing need to transition to renewable and sustainable energy sources, given the adverse impact of fossil fuels. To this end, the country has set a target of achieving 450 GW of renewable energy capacity by 2030, which would position it as a global leader in green energy. Tata Group has identified new energy as a significant focus for the group as part of its contribution to India’s net zero goals. 

Avinash Kaul, Chief Executive Officer of Network18 (Broadcast) & Managing Director A+E Networks, said, “Our partnership with Tata Power to drive the Green Energy Culture in India is fuelled by our commitment to build awareness and empower the Indian consumers with the knowledge that inspires them to adopt and demand cleaner energy. Over the past few months, we have engaged with our varied audiences across News Channels and Digital Properties with compelling content showcasing how sustainability is attainable. The SIA Fest elevates the movement by instilling conversations amongst policy makers, key opinion leaders, and consumers to drive an attitudinal shift towards sustainable energy.”  

The SIA Fest will serve as a platform where prominent figures will collectively dedicate themselves to define the roadmap for the future. By fostering collaboration and open dialogue, the festival offers a valuable opportunity for industry leaders to come together, share insights, and explore innovative approaches to accelerate the adoption of sustainable energy practices in India. Champions of Change will be proudly felicitated in the event for their significant contribution in adding to the momentum of the adoption of green energy in India.

The panel for the event will feature leaders including RK Singh, Union Minister of Power, New & Renewable Energy, GOI; Union Minister of Environment, Forest and Climate Change Bhupender Yadav; H.E. Ugo Astuto, Ambassador of the European Union to India and Bhutan; H.E. Freddy Svane, Ambassador, Royal Danish Embassy; H.E. Alberto A Guani, Ambassador of Uruguay; Anurag Jain, Secretary, Ministry of Road Transport and Highways; Bhaskar A Sawant, Chairman, DISCOMS & Principal Secretary Energy, Govt. of Rajasthan; Ashish Khanna - CEO - Tata Power Renewable Energy; Dr René Van Berkel, UNIDO Representative in India; and Dr Arunabha Ghosh, Climate Expert & CEO, CEEW will be part of the event. 

Global thought leader in Innovation and Environmental Sustainability Michael Pawlyn, Notable environmental and climate champion; Ricky Kej, and Prajakta Koli, YouTuber, Blogger, Actor, and UNDP Youth Climate Champion will also be participating. 

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