Taco Bell's new campaign puts the focus on its 'Naked Veggie Tacos'

Taco Bell, the Mexican-inspired restaurant brand, has introduced Naked Veggie Taco - a plant-based protein option in its menu that compliments the existing Naked Chicken Taco. 

Encouraging consumers to #GetNaked, the brand has is also launching a digital campaign to highlight the family of Naked taco offerings.

Emboldening the customers to #GetNaked, Taco Bell India is urging everyone to substitute the traditionally boxed pizza and fried chicken offerings with the Naked Veggie and Naked Chicken tacos, respectively. The digital film showcases the tantalising creations and gives viewers a glimpse of both offerings. To echo the messaging of the campaign, Taco Bell India will also partner with content creators and encourage taco lovers across the country to try these new items.

Gaurav Burman, Director, Burman Hospitality, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell India has established itself as the most innovative QSR in the country. I am delighted to announce that Taco Bell India is today launching the delicious Naked Veggie Taco, our Plant-based Protein signature Taco to compliment the Naked Chicken Taco which has become one of our leading products. We worked hard to create a vegetarian option that was as delicious, nutritious, and unique as our Naked Chicken Taco. I am excited to be able to offer our customers and fans this amazing product at such good value. Please visit Taco Bell® in our stores or through our delivery partners and #GetNaked.”

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