Stashfin's new campaign aims to drive awareness for its financial offerings

Fintech platform, Stashfin has launched a new campaign to drive awareness about its unique offering.

The campaign, created by Havas Worldwide India, promotes the product that allows customers to get a loan for 30 days at 0% interest, providing them with the ideal financial boost in an easy manner.

Stashfin's vision is to enhance the economic freedom of individuals by delivering honest financial products that improves lives.

With an insight-led approach in the three-films campaign, viewers see a witty alien landing down on planet earth due to this unique offering of Stashfin which is a superpower for humans. The alien lands the spaceship in a crowded place, snatches a mobile phone in a market scenario, even enters the home of a human, all this just to get access to the new Stashfin Superpower.

In a series of instances, brand videos bring about how this superpower is available for humans and spreads awareness about key features of the app such as interest-free period, easy and flexible repayment options and instant access to funds. 

Shruti Aggarwal, Co-founder, Stashfin, said “At Stashfin, we have a strong commitment to providing our customers with an exceptional experience, which is why we have placed great emphasis on ensuring that our product is user-friendly. We believe that credit should be accessible to everyone who requires it, and it should be effortless. Through our recent films, we aim to showcase the remarkable capabilities of Stashfin that can come to the aid of anyone in need.”

Bobby Pawar, Chairman and Chief Creative Officer, Havas India, said, “Collaborating with Stashfin, a brave brand in the ever-evolving fintech industry, has been a delightful experience for us. As storytellers, we relish the opportunity to showcase the dynamic nature of fintech in a relatable and inspiring way. Brand Stashfin is a force to reckon with and has been making headlines whether it’s about various rounds of fund-raise to meet the high demand or through its insight-led brand initiatives. We are proud to be associated with one of the top Fintech apps in India working towards financial inclusion. Our latest venture perfectly embodies Stashfin's vision of providing fast and effortless access to funds. I am convinced that this collaboration will yield positive outcomes, as people will be drawn to the Stashfin brand, just as they have been in our past collaborations.”

Credits:

Agency Team:

Creative:

Bobby Pawar – Chairman and CCO

Anupama Ramaswamy – Chief Creative Officer

Samrendra Upadhay – Senior Creative Director

Film Production: 

Sugato Roy

Planning:

Debopriyo Bhattacherjee – EVP and Planning Head – North

Account Management:

Jaibeer Ahmed – Managing Partner

Farhat Naim – Client Servicing Director

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