ITC Fiama has announced the launch of its new offerings - Fiama Happy Naturals, a new portfolio of Shower Gels and Perfume Mists, through a new campaign.
Fiama Happy Naturals film introduces the concept of ‘fragrance layering’ in personal wash through its in-shower and post shower routine of Shower Gels and Perfume Mists. Today, consumers are looking at ways to sustain the fragrances they love, throughout the day and not lose out on it immediately after a shower, the brand said. Providing for this insight, Fiama Happy Naturals invites consumers to experience fragrance layering for a daylong fresh feel.
Actor Sara Ali Khan features in the new film for Fiama's Happy Naturals. Conceptualised by Ogilvy India, Khan brings in her natural vibes embracing her love for nature and highlighting the natural origin of the ingredients as she revels in ‘Nature ki Happy, Happy Feeling’.
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC, said, “Skin often modulates emotions and Fiama leverages this insight to introduce Happy Naturals for Happy Skin. The range, crafted with natural origin content is a step forward to include clean beauty and provide consumers a conscious choice. Fiama Happy Naturals builds on the consumer need of feeling fresh for a longer period of time and leverages innovation to introduce layering of fragrances in shower and beyond to extend the fresh-from-the-shower scent and feel.”
Khan said, “I have had a fun-filled journey working with Fiama over the last four years, and shooting for this TVC was yet another memorable experience. Fragrances have the ability to alter our emotions and mood more than any other sensory experience. The Happy Naturals range is my go-to daily self-care ritual, which truly evokes the little surprises that nature has to offer.”