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Samsung TV Plus India onboards 100+ channels on its FAST service

More than half of content shown is from local Indian providers, as per Samsung

Samsung Electronics India stated that it has now more than one hundred channels featured on its premium, free ad-supported TV service (FAST), Samsung TV Plus in India, with the launch of seven new channels.

With this, Samsung Smart TV users in India now have more choice on the TV Plus platform. They can enjoy global and local content across news, sports, entertainment, and lifestyle - all for free.

The seven news channels include - Zee News, Zee Business, ABP News, ABP Ananda, ABP Sanjha, Zee 24 Ghanta, and Times Now Navbharat.

Samsung has partnered with several Indian broadcasters and media groups, including NDTV, 9x Media, TV Today, One Take Media, Republic, SAB Group and Qyou. More than half of the content now shown on Samsung TV Plus is from local providers, as per it.

On Samsung Smart TVs in India, AVOD now outpaces SVOD growth when it comes to time spent streaming; in Q1 this year, AVOD - which includes Samsung TV Plus - accounted for 89% of all streaming time. Monthly active users of Samsung TV Plus in India have also increased 71% year-on-year, with average session time increasing by 240%, as per its claims.

A global research by Amagi showed that APAC had by far the highest FAST performance compared to North America, Europe and Latin America, when looking at factors like growth in hours of viewing (+320% year-on-year between Q2 2022 and Q2 2021), and growth in ad impressions (+891% in the same period).

As per Samsung TV Plus, it has expanded its reach and content offering to deliver more than 1,600 channels worldwide, and more than 30 owned and operated channels.

Prabhvir Sahmey, Senior Director at Samsung Ads India, said, “The growth of Samsung TV Plus is something we are very proud of in India. We have successfully launched, and continued to invest in, a service that is unique to the market and is clearly resonating with audiences, content providers and advertisers alike. The greater range of premium content provides audiences with greater choice of free content -whilst also giving the opportunity for advertisers to reach audiences in a more targeted and addressable environment. Samsung TV Plus will continue to play an integral role in the growth of FAST in India by offering greater value, variety and accessibility to free TV content for audiences.”

Kuna Mehta, Head Partnerships at Samsung TV Plus India, said, “The launch of more premium content and local channels unique to India indicates the value and growth that Samsung TV Plus offers as a service. And to be the first market in APAC for Samsung to reach one hundred channels is testament to this, and the appetite for FAST content. We are always on the lookout for new potential partnerships with content providers who see the great potential that a rapidly growing FAST service like Samsung TV Plus India has to enable their content to reach more and new audiences.”

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