Saffola Munchiez launches its interactive 'Indian Crunch League' campaign

Marico has announced the Indian Crunch League by Saffola Munchiez - the snacking range.

Through this campaign, Saffola Munchiez aims to leverage the current cricket fever and engage consumers in an interactive contest of virtually crunching its Ragi Chips.

The Indian Crunch League will be led by seven city teams each represented by local celebrity captains. Participants can enroll and compete for their favourite team by activating the Crunch-O-Meter filter on their smart phones. 

The objective of the contest is to catch as many Saffola Munchiez Ragi Chips as possible which contributes to the overall points for their respective cities and individual leader boards. Individuals collecting the maximum number of Crunch will stand a chance to win gift vouchers up to Rs 25 lakhs.

The Indian Crunch League was kick started by actor Rannvijay Singha, who invited the audience to jump on a snacking trend and participate in the experience.

This was followed by an announcement of seven captains representing different regions across the country - 

-          Sanjana Ganeshan for Mumbai Muncherz,

-          Nikhil Chinapa for Bangalore Crackerz

-          Sanyam Sharma for Delhi Chatpataz,

-          Satyajit Majumdar for Kolkata Cruncherz,

-          Nikhil Vijayendra Simha for Hyderabadi Crisperz,

-          Dhanashree Verma for Rajasthani Masaledarz,

-          Raj Anandkat for Gujarat Gobblerz

Sanjay Mishra, COO-India and CEO - New Business, Marico, said, “ As a leading player in the snacking category, Saffola has been known to constantly push the envelope when it comes to innovation. This unique gamified experience is a testament of the same. The Indian Crunch League offers a perfect opportunity for snack lovers/enthusiasts to showcase their skills and win exciting prizes. Through this campaign, we aim to build an impeccable brand affinity among our audience and engage with them on regular basis.

“We have thoughtfully timed this campaign during the cricket season in the country, as this is when consumers tend to binge on unhealthy snacks. With Saffola Munchiez we want to introduce the concept of conscious indulgence, wherein the consumers can savour one of the crunchiest and tastiest snacks, completely guilt-free.”

Magnifying the reach of the campaign, the brand is also going to reveal its next set of celebrity Impact players.

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