Philips India has announced its alliance with Nodwin Gaming for the launch of its male grooming product - Philips OneBlade QP1424.
The solution is an enhanced version of the existing product which targets the Gen Zs of today. The company is the official styling partner for Nodwin Gaming’s Valorant Challengers South Asia Tournament which has a $140,000 prize pool.
The collaboration is aimed at engaging Gen Z gamers who spend considerable time online and create a connection between gaming and personal grooming. Today, gamers are looking for quick solutions and this product is exactly in line with that quick-bit solution as they ‘Move Fearlessly’ and enter the new phase of their life i.e., adulthood.
Deepali Agarwal, Head, Personal Health, Philips Indian Subcontinent, said, "We are excited to bring the new One Blade especially designed for Gen Z to India and partner with Nodwin Gaming, a company that shares our passion for innovation and engaging with the youth, for its launch. With Philips OneBlade QP1424 as the official styling partner for Valorant Challengers Tournament, we want to encourage Gen Z to ‘move fearlessly’ in gaming and in grooming themselves. This partnership will enable us to reach our audience and encourage them to take bold strides in their first steps. We look forward to creating more engaging content together.”
“We are always looking to expand our value offering to brands that have a high overlap with our audience. "Move Fearlessly” is a message that definitely resonates with our core audience. With Phillips as our styling partner for Nodwin Valorant Challengers South Asia, we believe that this partnership will enable them to be a part of this memorable journey this tournament promises to be," said Akshat Rathee, Co-Founder and MD, Nodwin Gaming.
The partnership will continue till December 2023 with integrations into the game.
Post Nodwin Valorant Challengers, Philips OneBlade QP1424 and Nodwin Gaming will collaborate to create more content with gaming influencers, Dreamhack collaborations, player transfer integrations for OneBlade, and other gaming-related events.