CNN Worldwide has appointed Phil Nelson as Executive Vice-President of CNN International Commercial to lead the network’s international business operations and its work with commercial partners outside of the United States.
As EVP of CNN International Commercial (CNNIC), Nelson will be responsible for all international advertising sales, content sales and licensing and commercial distribution revenue, as well as related client solutions functions - including the Create brand studio and digital and data operations.
In this role, Nelson will also work with partners across the Warner Bros. Discovery business on areas such as CNN International’s distribution strategy and collaboration on digital operations and ad sales to provide more opportunities for brand partners to access news and other genres across the portfolio.
Nelson has become a part of CNN Worldwide’s leadership team and will report to the network’s Group Executive Vice-President of Business Operations and Strategy, Chris Marlin.
As CNNIC’s Chief Operating Officer since 2019, Nelson led operational and international growth initiatives while managing advertising sales support functions. In that time, he put in place the framework for CNNIC’s Audience First ad sales strategy, took CNN content onto new platforms, and grew the portfolio of CNN’s international affiliate business with broadcasters and publishers around the world as well as its commercial distribution footprint with hotels and airlines.
Major initiatives in Nelson’s time at CNNIC to date include the introduction of CNN International onto Connected TV platforms in Europe, the launch of the CNN Apparel business in Asia, licensing the rights to Great Big Story, and the expansion of the CNN branded channel portfolio with additions including CNN Brasil, CNN Prima News and CNN Portugal.
Prior to joining CNN, Nelson was Managing Director, Turner North Asia and South East Asia Pacific, overseeing all aspects of Turner’s business in these regions. He had previously held other business development and strategic planning roles at Turner since joining in 2010 and has significant digital experience from his time at AOL, where he was Managing Director for AOL Asia. In addition, Nelson holds an MBA from Harvard University and, prior to entering the corporate sector, was a commander in the US Navy.
CNN is making additional key changes to CNNIC’s executive leadership team:
“For journalism to flourish, it’s imperative that we have a robust effective commercial operation to fund the work that CNN does around the world every single day,” said Chris Licht, Chairman and Chief Executive of CNN Worldwide. “To that end, I am delighted that Phil and his executive team are taking the reins at CNNIC to lead us into a new era of working with our commercial partners.”
“CNNIC has an incredible track record in unlocking value for both CNN and our commercial partners across a wide range of sectors,” said Nelson. “As we look to the future, we are creating new ways for partners to work with CNN that enable advertisers to engage with our audiences wherever they consume CNN and for broadcasters, publishers, Out of Home partners and platforms to access and leverage our world-renowned content and journalism. In a fast-changing media landscape, we are combining the best of CNN’s content and commercial offering in an innovative way that reflects client and market needs as well as audience expectations.”