Parachute Advansed launches “Shine Bejhijhak” TVC for Parachute Advansed Jasmine Hair Oil

Marico’s hair nourishment brand, Parachute Advansed has launched a new campaign TVC for Parachute Advansed Jasmine Hair Oil - titled ‘Shine Bejhijhak’.
The brand through this TVC aims to bring alive the role of hair in elevating one's beauty and building a sense of confidence in moments where beauty plays an important role.

The film features a moment of vulnerability and self-doubt from the perspective of a young girl who wants to make her debut as a model, an insight that everyone can relate to. In this moment of vulnerability, she recognises that her strength is her beautiful hair which can make her stand out and help her shine. With newfound confidence, she goes on to shine on the ramp.

Somasree Bose, Chief Marketing Officer, Marico, said, “When it comes to hair nourishment and beauty, Parachute Advansed has been the trusted ally for generations. Today’s girls are passionate about pushing boundaries and creating a mark for themselves in their chosen fields. However, there are these brief moments of self-doubt, just before their big moments. The film brings alive one such moment where the brand becomes her ally in a beauty context, giving her the confidence to stay ahead of the competition – thanks to her unparalleled, beautiful hair. We hope it inspires women to find that special something in themselves whenever they face self-doubt right before their big moments.”

Rohit Devgun, ECD, Team WPP, said, “Our film portrays a protagonist who confronts her self-doubts personified by her own reflection in the mirror. She overcomes her vulnerabilities by realising it’s her stunning, lustrous hair that will set her apart and goes on to win the beauty contest. While this has been portrayed in a beauty context, where we can have a meaningful impact, our goal is to inspire women to look within themselves to find that inspiration to feel confident in themselves and shine stronger even when facing self-doubt.”

The TVC will be released on TV and digital media in HSM, Maharashtra and WB - followed by the brand’s YouTube page in Hindi.

Credits:
Agency: Team WPP 
Executive Creative Director: Rohit Devgun
Group Creative Director: Saurabh Kumar
Senior Vice President: Abhijit Dube
Account Management Team: Paramjit Talwar (CSD), Siby G Mathews (Group Account Manager), Rutuja Bhanushali (Assistant Account Executive)
Senior Vice-President Planning: Priyanka Nair
Planning Director: Sanjna Saxena

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