News18 Kannada's 'Chunavane Chaduranga' campaign presents detailed coverage of Karnataka elections campaign

News18 Kannada’s ‘Chunavane Chaduranga’ campaign covered the Karnataka Legislative Assembly Election with the objective of providing in-depth coverage of the election and the voter’s viewpoint and pulse of the state.

The campaign consisted of more than 10 special programs, including the flagship show ‘Jana Mana Mata’, which has aired close to 100 episodes. The show provides on-ground reporting from different constituencies of the state, giving viewers a comprehensive understanding of the election. 

Other flagship programs included Election To The Point, an on-ground debate show hosted by Nikhil Joshi, Editor, News18 Kannada, highlighting the problems of the region in cities like Kalburgi, Udupi, Hubli, Mysore, and Bengaluru. VIP Akhada, a program, moderated by Senior Associate Editor, Chidananda Patel, discussing the report of the present elected MLAs in the midst of voters and party supporters. Chunava Chakra, a 100-day canter activity, travelled across length and breadth of Karnataka covering 175+ constituencies and reporters talking to voters live on-air.

To make the election more interesting, News18 Kannada also launched unique shows like Political Guru- an Unbiased Analysis of Karnataka’s Political Drama by D P Satish, Group Editorial Advisor South. 

The show presented insights on poll politics and aimed to help voters make an informed choice. The other show on the list was Mahan Mahile, led by Asst News Editor, Smitha Ranganath, exclusive interviews with female politicians to understand the challenges and share their experiences in Politics and expectations from upcoming elections.

Chunavane Masale by chef P D Satish is about elections over platter, talking to people at different food joints from across Karnataka and understanding voter’s views. And Chunavane Churmuri, a humour-based Political satire segment played throughout the day.

The campaign was supported by a 360-degree marketing plan, which involved outdoor, print, radio, digital, and local cable networks.

There will be a live, non-stop coverage on polling day May 10, 6 am onwards followed by Exit Poll on the same day 5:30 pm onwards.

For counting day, May 13, there will be 12 hours continuous live Real-time reporting from ground zero, counting centres and studio. Special Programs will feature panellists for constructive analysis on both polling and counting days.

The campaign Chunavane Chaduranga was Sponsored by- Ullas Agarbatti, Dabur Red Paste, Amrith Noni, Gplus Home Appliances, TVS NTORQ125, A-one Gold TMT, Vimal, White Gold, Dr. Morepen, and Aquaguard. 

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