MG Motor India has appointed Tilt Brand Solutions, a part of Quotient Ventures, as its partner for the MG Comet EV.
Tilt Brand Solutions, in this partnership is tasked with conceiving, creating and executing the brand and advertising programme for the electric car - MG Comet EV.
Udit Malhotra, Head Marketing, MG Motor India, said, “In our pursuit to create impactful brand stories for India’s first Smart EV for Urban Mobility, we have partnered with Tilt Brand Solutions to create innovative and impactful content for MG Comet EV. We look forward to their famed strategic and creative competencies in the India market, in helping us realise our vision on, and ambition for Comet.”
Rajiv Chatterjee, Co-founder and Group Chief Growth Officer, Quotient Ventures, added, “MG Motor has always been known to bring about disruption with their vehicles; and it’s no different this time too with Comet EV. We are thrilled to work alongside them on this brand journey and across platforms, and are both stoked and grateful in the faith plac