Lytus Technologies Holdings has announced its acquisition of Sri Sai Cable and Broadband, a regional Multi Service Operator (MSO) based in Telangana, India.
By acquiring a 51% stake in Sri Sai Cable and Broadband, which boasts a subscriber base of over 1 million, Lytus Technologies aims to expand its footprint in India in line with its growth plans.
The acquisition of Sri Sai Cable is expected to significantly bolster Lytus Technologies' reach in Telangana, with a customer base extending into Andhra Pradesh, Maharashtra, and Kerala.
Sri Sai Cable will enable Lytus Technologies to enhance its service offerings and expand its presence in the region. Sri Sai Cable and Broadband boasts a network of over 6,500 local cable operators. As a result of Lytus Technologies' acquisition of a majority stake in the company, current consumers of Sri Sai Cable will benefit from enhanced technology, resulting in a better viewing experience.
Specialising in telecast and multicast services, Lytus Technologies offers monthly subscription-based linear television and internet services to both retail and business clients.
Dharmesh Pandya, CEO, Lytus Technologies, said, “Since our inception, Lytus Technologies has been committed to providing diverse entertainment options to the Indian audience. The recent acquisition of Sri Sai Cable and Broadband enables us to expand our reach by offering cable and internet services to consumers in Telangana and their extended subscriber base in Andhra Pradesh, Maharashtra and Kerala. Through collaborative efforts, we will develop new technologies aimed at better serving our customer base. India is our primary market for IPTV services, and this year, we are launching IPTV and Internet services, positioning ourselves for revenue growth. Additionally, we are revising rates per the New Tariff Order, further enhancing our offerings and providing value to our customers.”
Srinivas Palle, CEO, Sri Sai Cable and Broadband, said, “Indian customers are now evolving and are keen to receive high-quality services. Being one of Telangana's major Multi Service Operators, we strive to cater to ever-changing consumer behaviour. With our partnership with Lytus Technologies, we will continue to focus on client needs and expand our footprint in larger parts of India. We intend to maintain and improve our technology in order to gain a larger market share in our network locations.”
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