London Dairy's summer campaign #LiveTheIndulgence aims to make travel and flavours meet and fulfils people’s desire to escape the heat and explore different places that elevates them to a world of bliss.
While summer heat causes discomfort with some respite from fans, coolers, or tree shades, yet it is the season which brings the best of vacation trips creating joyful memories for many.
The campaign depicts a feeling of euphoria, by having the consumer traverse through places with a mere spoonful of the ice cream. The three exotic themes are represented via experiential videos which depict Endless Adventure, Tropical Getaway and Winter Wonderland. Each of these moods has been communicated by showcasing the indulgent life while relishing London Dairy ice cream and then being brought back into reality.
Milind Pingle, CEO of Allana Consumer Products, said, “London Dairy is not just an ice-cream but an experience that elevates your senses to new heights of indulgence. Crafted with the finest ingredients, every flavour promises you a premium summer delight. The new #LiveTheIndulgence campaign captures the consumer emotions which convey their indulgent experience while having London Dairy premium ice-cream.”
Akshay Gurnani, Co-Founder, and CEO of Schbang Digital Solutions, said, “The aim of the campaign was to portray how London Dairy can transport you to a dreamy world with its fine ingredients. And that’s how the team came up with the idea of showcasing flavours can take you places. We churned out three visually appealing films with our in-house production team, Schbang Motion Pictures, to showcase how one can live the indulgence this summer. The films were produced with an intention to attract consumers and drive sales and will be leveraged across multiple platforms, organically and with a paid push.”
#LiveTheIndulgence campaign will run nationally across various mediums, including social media, OTT and other digital platforms to communicate the campaign message.
Allana Consumer Products
CEO - Milind Pingle
DGM Marketing - Sayantan Bose
Senior Brand Manager - Richa Pradhan
Schbang Digital Solutions
Managing Director – Harshil Karia
Chief Executive Officer – Akshay Gurnani
Vice-President (Brand Solutions) - Jennifer Chhor
Creative Strategist – Shradha Asija, Andrea D'souza, Tarika Ajwani
Producer – Rachaita Vyas
Director – Gaurav Ahuja
DoP – Siddhanth Khemka