Jeevansathi.com ropes in Nimrat Khaira for its AI-driven hyper-personalised wedding-focused campaign 

Jeevansathi.com, the matrimony brand, has roped in Punjabi actor and singer Nimrat Khaira for its new regional marketing campaign #SwagNaalSwagat. 

Using generative AI, this marketing campaign will enable soon-to-wed couples to receive personalised video invites featuring Khaira.

With this campaign, the brand aims to utilise the power of a regional celebrity at an unprecedented scale, through the use of technology.

Couples can register on the microsite designed specifically for this campaign and upload their wedding guest List. Post registering, the couple will receive personalised videos for each of their guests enabled through AI where Nimrat will be seen inviting each guest on behalf of the couple.

Himani Bahuguna, EVP and Head of Marketing, Jeevansathi.com, said, “The #SwagNaalSwagat campaign is unique because no other platform has ever attempted it at this scale. With this campaign, we aim to delight our Punjabi audience by elevating the splendor of their weddings in a way they would not have ever imagined. Having a top celebrity like Nimrat inviting their wedding guests would be an experience of a lifetime, and we are very excited about it.”

Khaira said, “I am extremely thrilled to be a part of the #SwagNaalSwagat campaign. I applaud Jeevansathi.com for conceptualising something so fresh and making innovative use of technology. It is a privilege to know that with these personalised video invites, I will be able to add that special element of excitement and grandeur in true Punjabi style.”

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