Indeed's '#LetJobsFindYou' campaign promises to bring jobs to the seekers effortlessly

Jobs site Indeed has unveiled a new campaign that showcases its efforts to connect job seekers with relevant work opportunities.

The campaign seeks to garner the attention of new prospects and introduce the brand to them through targeted advertisements that meet their requirements.

With the new creatives that are built on the theme of "Let Jobs Find You", Indeed’s goal is to continue to create awareness among all job seekers while strengthening the brand’s connection with its audience through messaging that ties back to its mission of ‘helping people get jobs’.

The creatives feature two advertisements - One tells the story of a young girl in an office
set up trying to print out her resume when she is surprised by a large blue
balloon that has a job offer from a recruiter who spotted her on Indeed. She pops
the balloon because the salary does not meet her expectations but immediately
gets a second balloon with a better offer.

The second ad also follows the same tone, depicting a food delivery executive having just
completed an order and is startled by a balloon that offers him a job. He too pops the balloon and then receives another offer for a job with greater benefits. These ads depict scenarios of jobseekers being offered jobs that are the correct fit for their roles and skillsets, highlighting that the right jobs find jobseekers on Indeed’s platform.

The concept pulls from the insight that India’s jobs landscape is vast and often job seekers choose jobs that are not suitable for them due to a lack of information and awareness. Through this campaign, Indeed promises to bring the right jobs to the jobseekers, instead of the other way around.

“Indeed has always been an advocate for job seekers, and we continue to work towards our mission of helping people find the right job for themselves. Many job seekers in India today consider Indeed as their go-to job resource and it is a testament to how Indeed helps make opportunities find them, instead of the other way around.”

“Having observed the Indian labour market scenario for close to more than a decade, we
strongly understand the unique perspective and requirements of Indian job seekers, and offer customised solutions to help India get to work,” said Nishita Lalvani, Director, Indeed India and SEA.

Conceptualised and created by DDB Mudra, the ad campaign is directed by Vivek Kakkad. The ad campaign goes live across the country in multiple local languages like Hindi, Marathi, Bengali, Gujarati, Tamil, Telugu and Kannada.

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