GroupM's Mindshare India drives away with Maruti Suzuki's media mandate

Mindshare has bagged the media mandate for Maruti Suzuki. 

The mandate was won after a competitive multi-agency pitch. 

As a flagship agency from GroupM, Mindshare will help steer the Maruti Suzuki brand towards a faster lane of growth and success, the mandate will be handled from its Gurugram office.

The win is also a significant milestone for GroupM, making it one of the largest media wins in the region further demonstrating its commitment to delivering exceptional results for clients and driving growth for businesses.

Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “We are looking forward to this partnership with Mindshare (Group M) as our integrated media agency. We expect to leverage Mindshare’s strengths in the media industry to synergise and optimise our media spends and co-create ground-breaking initiatives that will give us an edge in today’s competitive automotive industry. We look forward to the exciting possibilities that lie ahead.” 

Helen McRae, CEO - Mindshare Asia Pacific, said, "This win by Mindshare in securing the media mandate for Maruti Suzuki is a significant milestone for the advertising industry in India. It highlights the agency's exceptional capabilities in providing innovative and technology-driven solutions to its clients. We are excited to see Mindshare’s strategic vision and expertise to steer Maruti Suzuki towards sustainable and responsible growth. This partnership is a testament to the agency's commitment to delivering exceptional results for clients and driving growth for businesses in the region."

Prasanth Kumar, CEO – GroupM South Asia, said, "We are thrilled to have a brand like Maruti Suzuki on board with Mindshare India. This win is not only a testament to the agency's outstanding capabilities and offerings but also demonstrates GroupM's commitment to delivering exceptional results for clients. It also demonstrates the agency's ability to drive brands forward and build trust with clients. We look forward to seeing the innovative solutions that Mindshare will develop to drive Maruti Suzuki's growth story forward." 

Amin Lakhani, CEO – Mindshare South Asia, said, “We are thrilled and deeply honoured to have been awarded this esteemed mandate. We are committed to delivering outstanding results for Maruti Suzuki. Our continuous investments in new products, platforms, and people have helped us build a future-ready team that can partner with clients in their growth journey. We are excited to co-create innovative solutions using our expertise in performance, data, digital, and content to drive Maruti Suzuki's growth in the coming years."

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