DishTV India launches 'Hollywood Indie Active' on DishTV and D2h platforms

Dish TV India has announced the launch of a new Value-Added Service (VAS) ‘Hollywood Indie Active’ on both its DishTV and D2h platforms. 

Acknowledging the growing popularity of subscribers viewing the content in their own language, the company has joined hands with One Take Media to showcase Hollywood movies dubbed in four languages - Hindi, Tamil, Telugu, and Marathi. 

Movies on this service can be watched without any ad breaks on both DishTV and D2H platforms at a nominal price. 

The Indian market has seen a spate of releases in regional languages that have been huge box-office hits. Hollywood production houses have also been quick to catch on to this trend, releasing marquee titles in languages that the Indian customer can relate to. 

However, not all Hollywood movies are dubbed, neither are they dubbed in all regional languages nor is there a single destination for one movie in various languages. 

Dish TV’s internal research showed that there is a clear gap of the availability of hugely demanded dubbed international content and viewers want to watch content in their choice of language. The customer wants relatability and ease, and this is the core insight that Dish TV aims to address with this service by filling this gap and fulfilling viewers’ need by providing international content in their own preferred language.

Anil Dua, CEO, Dish TV India, said, “In sync with our ethos of providing the best and varied entertainment content to our viewers, we have introduced ‘Hollywood Indie Active’ on our platform to provide ad-free Hollywood content in 4 languages. We have a large subscriber base that watches Hindi, Marathi, Tamil, and Telugu content on our platform, and that is the reason we chose to launch this service dubbed in these four languages. Hollywood Indie Active is meant for viewers who also want to watch international content in their preferred language. Hollywood movies is a segment that our audience has an increasing appetite for, and this service is meant for people that need this. With the new service, the customer will be able to enjoy 100+ Hollywood titles in their own languages at an affordable cost.”

Hollywood Indie Active will showcase 100+ Hollywood titles and replenish many more titles every month from a variety of genres such as action, adventure, crime, thriller, mystery, sci-fi, suspense, horror, and more.

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